International trading environment in International Marketing

The following discussion agenda is on the international trading environment in International Markting (IM):

1. Wold trading patterns
2. Reasons for world trading
• The  theory of comparative advantage
• The international product life cycle
3. Barriers to world trade
• Marketing barriers
• Tarrif barriers
• Non-tarrif barriers
4. World institutions that foster international trade
• International Bank for Reconstruction and Development
• International Development Association
• International Monetary Fund
• The World Trade Organization
5. Wold trading groups
• Forms of market agreement
• Free trade area
• Customs union
• Common market
• Economic union
• Political union
6. The European Union
• The Single European Market
• European Monetary Union
• International Marketing implications
7. The Free Trad Area of the Americas
• Mercosur
8. The Asian Pacific Trading Region
• Asia Pacific Economic Cooperation
• The Association of South East Asian Nations
9. The Chinese economic area
10. Barriers to developing a cohesive trading region

Reference
Doole, I. and Lowe, R. (2001) "Chapter 2: The international trading environment", International Marketing Strategy, Thomson