- Needs and trends in the macroenvironment
- Megatrends and trends
- identify major macroenvironmental forces
- demographic environment
- economic environment
- natural environment
- technological environment
- political-legal environment
- social-cultural environment
- Respond to major macroenvironmental forces
- From a mass market to micromarkets
- Marketing for the new economy
- Cause-related marketing
Reference
Kotler, P. (2003) "Chapter 6: scanning the marketing environment" in Marketing Management, Prentice Hall.
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