- Influences on buyer behavior
- cultural factors
- social factors
- personal factors
- psychological factors
- The buying decision process
- buying roles
- buying behavior
- Stages of the buying decision process
- problem recognition>information search>evaluation of alternatives>purchase decision>postpurchase behavior
- Other models of the buying decision process:
- Health model, customer activity cycle model
Reference
Kotler, P. (2003) "Chapter 7: analyzing consumer markets and buyer behavior", Prentice Hall.
Kotler, P. (2003) "Chapter 7: analyzing consumer markets and buyer behavior", Prentice Hall.
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