Tuesday, 3 January 2012

On cosmopolitan corporations

Ghemawat (2011) discusses the main requirements for a corporation to be cosmopolitan. I can discern three requirements from the article:

  1. Strategy, with more emphasis on adaptation
  2. Organization, which needs to exploit external differences effectively
  3. Corporation staff, which should endorses a cosmopolitan mindset.

For item 3, above, some of the main points of leverage are proposed:

  1. usage of appropriate conceptual frameworks, such as the CAGE framework
  2. usage of cross-border project teams
  3. cultivation of cosmopolitan leadership and diverse management team
  4. employment of biculturals and triculturals in bridging roles
The article offers updated information and practical advice in global business management.

Reference
Ghemawat, P. (2011) "The Cosmopolitan Corporation" Harvard Business Review May, pp. 92-99.

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