The environment for international marketing

Based on Mueller (2004), I note the following disscussion agenda on the topic of International Marketing environment:

1. Demographic characteristics
2. Market size
3. Population growth and distribution
4. Economic factors, including types of economic systems
5. Urban Geography
6. The political-legal environment, including the consideration of international law

Reference
Mueller, B. (2004) "Chapter 3: The International Marketing and Advertising Environment", Dynamics of International Advertising, Peter Lang Publishing Inc.