- Relevance to respondent and to your study
- Wording in questionnaire:
- Double-barreled questions
- Ambiguous questions
- Wording level
- Abstract vs factual questions
- Leading questions
- Sensitive questions
- Closed-ended vs Open-ended questions
- Response-category design for open-ended and closed-ended questions
- Number of categories
- Ordinal variables
- Interval scales
- Question order and use of contingency questions
- Instructions for interviewers and respondents
- Introductory statement (including use of cover letter)
- Pretesting, mainly using captive audience
Related lecture notes:
Note 1
Note 2
- Bailey, K.D. (1994) "Chapter 6: Questionnaire Construction", Methods of Social Resarch, Free Press.
- On questionnaire design: http://www.fao.org/docrep/W3241E/w3241e05.htm
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