Focus group as a research method

Bryman and Bell (2011; Chapter 19) specifically examines the topic of Focus Group as a research method. I produce an agenda for discussion:

1. Main uses of focus groups
2. How to conduct a focus group
• Record and transcribe
• Determine the number of groups
• Determine the size of a group
• Determine extent of moderator involvement
• Select participants
• Manage the focus group sessions
3. Using focus group from a feminist perspective
4. Limitations of using focus groups

A related diagram from me:

I would like you to study Chapter 19 of Bryman and Bell for a comprehensive introduction to this subject.



Reference
Bryman, A. and Bell, E. (2011) "Chapter 19: Focus Groups" Business Research Methods, Oxford University Press