- Advantages and disadvantages of Observation
- Types of Observation: (i) natural setting vs artificial laboratory; and (ii) unstructured vs structured. (re: Figure 10-1 of Bailey (1994; p, 247)
- Process involved in a field study
- Stage 1: gain entry
- Stage 2: gain rapport
- Stage 3: Observe and record
- Stage 4: Deal with crisis
- Stage 5: Data analysis
- Indirect Observation:
- Unobtrusive and nonreactive
- Physical traces: erosion measures and accretion measures
- Validity and Reliability as assessment criteria of Observation
Related lecture notes:
Note 1:
Note 2:
Note 3:
Note 4
References
Bailey, K.D. (1994) "Chapter 10: Observation", Methods of Social Resarch, Free Press.
Saunders, M., Lewis, P., Thornhill, A. (2009) Research methods for business students, Prentice Hall
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