Clarify the differences between the consulting-oriented approach in the agile literature review approach (ALRA) and the academic-oriented approach in the ALRA: a note for MBA students (information from perplexity.ai)
My question 1: "I would like to learn more about the differences between the agile literature review approach (the consulting-oriented type) and the agile literature review approach (the academic-oriented type) of Joseph Ho. Basically, the consulting-oriented type starts with heeding in a holistic way the management concerns of a specific number of managers and derive a set of research objectives from the management concerns, while the academic oriented approach derives a set of research objectives from a chosen number of research gaps. With this information, please produce 2 dissertation proposals with a title, 4 research objectives and 2 research methods, one for the consulting-oriented proposal and another one for the academic-oriented one. Thanks."
The reply: "Agile Literature Review Approaches by Joseph Ho
Joseph Ho distinguishes two main agile literature review approaches: the consulting-oriented and the academic-oriented.
Consulting-Oriented: Starts by deeply understanding the management concerns of a select group of managers holistically. Research objectives emerge directly from these real-world concerns, ensuring the research is highly relevant and actionable for practitioners.
Academic-Oriented: Begins with identifying gaps in existing scholarly literature. Research objectives are crafted to address these gaps, aiming to advance theory and knowledge rather than directly solve management concerns.
Now, based on your request, I will create two distinct dissertation proposals using these approaches.
1) Consulting-Oriented Dissertation Proposal
Title: Enhancing Strategic Decision-Making in Medium-Sized Enterprises: Managerial Perspectives and Solutions
Research Objectives:
To identify and holistically understand the key strategic decision-making challenges faced by managers in medium-sized enterprises.
To explore managerial concerns related to adaptive strategies under market uncertainties.
To derive actionable research objectives grounded in the lived experiences and concerns of these managers.
To propose practical frameworks or tools that address the identified strategic challenges effectively.
Research Methods:
Qualitative interviews with a purposive sample of medium-sized enterprise managers to capture rich, real-world concerns.
Action research to develop and iteratively refine practical strategic decision-making frameworks with manager feedback.
2) Academic-Oriented Dissertation Proposal
Title: Addressing Theoretical Gaps in Strategic Decision-Making Models for Medium-Sized Enterprises: An Integrative Literature-Based Approach
Research Objectives:
To conduct a comprehensive literature review to identify existing gaps in strategic decision-making theories applicable to medium-sized enterprises.
To critically analyze competing theoretical perspectives and highlight underexplored areas.
To develop research objectives grounded in addressing these identified gaps.
To propose theoretical advancements or integrations that fill the gaps and suggest directions for future empirical testing.
Research Methods:
Systematic literature review employing rigorous database searches and inclusion criteria.
Conceptual synthesis to build new theoretical frameworks or refine existing ones based on the gap analysis."
My question 2: "Please make another attempt by considering the following research theme: "strengthening organizational innovation capability in the Hong Kong banking sector in 2025"."
The reply: "Here are two dissertation proposals on the theme of "strengthening organizational innovation capability in the Hong Kong banking sector in 2025," using Joseph Ho's agile literature review approaches:
1) Consulting-Oriented Dissertation Proposal
Title: Strengthening Organizational Innovation Capability in the Hong Kong Banking Sector: Managerial Concerns and Practical Solutions in 2025
Research Objectives:
To holistically identify key innovation-related concerns and challenges experienced by managers in Hong Kong banks.
To understand managers' perspectives on barriers and enablers for enhancing innovation capability within their organizations.
To derive focused research objectives grounded in these managerial concerns to address practical innovation issues.
To co-develop actionable frameworks or strategies with banking managers that strengthen organizational innovation capability.
Research Methods:
In-depth qualitative interviews with senior and middle managers from a purposive sample of Hong Kong banks.
Participatory action research involving iterative cycles of design, implementation, and refinement of innovation-enhancing interventions based on managerial feedback.
2) Academic-Oriented Dissertation Proposal
Title: Advancing Theoretical Understanding of Organizational Innovation Capability in the Hong Kong Banking Sector: Addressing Research Gaps in 2025
Research Objectives:
To conduct a rigorous literature review to identify gaps in current theories on organizational innovation capability specific to banking sectors.
To analyze the adequacy of existing innovation capability models in addressing the dynamic banking environment in Hong Kong.
To formulate research objectives aimed at filling the identified theoretical gaps and extending existing models.
To propose conceptual frameworks that integrate new insights for fostering innovation in Hong Kong banks, with implications for future empirical testing.
Research Methods:
Systematic and critical literature review using databases covering management and banking research.
Conceptual framework development synthesizing insights from identified research gaps to extend or refine innovation capability theories."
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