The notion of trust in eCommerce - some resources

The following resources are related to the notion of Trust in eCommerce:

1. Developing trust measures in eCommerce (pdf): http://www.bus.iastate.edu/mennecke/434/S05/TrustScaleISR.pdf
2. Build trust in eCommere homepage: http://www.uxmatters.com/mt/archives/2011/07/building-trust-on-ecommerce-home-pages.php
3. Trust in ecommerce - third party seals (pdf): http://www.business.mcmaster.ca/IS/head/Articles/Trust%20in%20e-Commerce-%20Evaluating%20the%20Impact%20of%20Third-Party%20Seals.pdf
4. Build trust in eCommerce website: http://www.technologymatters.com.au/45/website-help/how-to-build-trust-on-your-ecommerce-website/
5. eCommerce trust metrics (pdf): ftp://www.tik.ee.ethz.ch/pub/lehre/inteco/SS02/material/00832944.pdf

Related notes

Additionl information:

• High general trust: a belief in the benevolence of others' intentions
• Low general trust: an inclination to adopt a guarded, more skeptical view of others
• General website trust: an individual's broad, context-independent attitudes about the trustworthiness of typical websites on the Internet
• Familiar website trust: more specific perceptions about the trustworthiness of the websites and information systems individuals use on a regular basis.

Reference
Chesshire, C., Antin, J., Cook, K.S, and Churchill, E. (2010) "General and Familiar Trust in Websites" Know Techn Pol. 23: 311-331, Springer