Thursday 18 October 2012

Semiotic analysis of still image in research work

From time to time, students doing dissertation works need to deal with still images, e.g. interpreting photos. In this case, they will find it useful to apply semiotic analysis. The major steps involved are as follows

Step 1: Choose the images to be analyzed
Step 2: Compile a denotational inventory
Step 3: Examine higher levels of signification
Step 4: Decide when to stop analysis process
Step 5: Select reporting/ presentation forma.



Reference
Penn. G. (2000) "Chapter 13: Semiotic Analysis of Still Image" in Bauer, M.W. and Gaskell, G. (editors) Qualitative Researching with Text, Image and Sound: A Practical Handbook, Sage Publications

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