Saturday, 6 October 2012

Learning and Experience Curves - some notes

The concepts of Learning and Experience Curves are studied in Strategic Management and Management Accounting. Some online resources are as follows:


  1.  Experience curve effect: basic info: http://en.wikipedia.org/wiki/Experience_curve_effects
  2. Experience curve as a strategy concept: http://dinarstandard.com/leadership/strategy-concepts-the-experience-curve/
Study note
Note 1


Note 2

Note 3
Note 4





Factors that drive the Experiene Curve  (Fleisher and Bensoussan, 2003):
  • Learning
  • Specialization
  • Product Design & Production Process Improvements
  • Scale Economies
  • Organizational Structure
  • Innovation
  • Reduced cost of funds
  • Reduced cost of inputs


Strategic implication:
  • High market share -> Experience Curve effect -> Lowered unit costs -> Higher profits


References
Fleisher, C.S. and Bensoussan, B.E. (2003) "Chapter 20: Experience Curve Analysis" Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition, Prentice Hall.
Wilks, C. and Burke, L. (2005) "Chapter 11: Learning and Experience Curves" Managerial Level: Management Accounting - Decision Management, Elsevier

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