- Experience curve effect: basic info: http://en.wikipedia.org/wiki/Experience_curve_effects
- Experience curve as a strategy concept: http://dinarstandard.com/leadership/strategy-concepts-the-experience-curve/
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Factors that drive the Experiene Curve (Fleisher and Bensoussan, 2003):
- Learning
- Specialization
- Product Design & Production Process Improvements
- Scale Economies
- Organizational Structure
- Innovation
- Reduced cost of funds
- Reduced cost of inputs
Strategic implication:
- High market share -> Experience Curve effect -> Lowered unit costs -> Higher profits
References
Fleisher, C.S. and Bensoussan, B.E. (2003) "Chapter 20: Experience Curve Analysis" Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition, Prentice Hall.
Wilks, C. and Burke, L. (2005) "Chapter 11: Learning and Experience Curves" Managerial Level: Management Accounting - Decision Management, Elsevier
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