Virtual community as a ecommerce topic - resources

The following resources are on Virtual Community as a topic in eCommerce:

Virtual community explained: http://en.wikipedia.org/wiki/Virtual_community

What is a virtual community: http://www.fullcirc.com/community/communitywhatwhy.htm

eBook on virtual community: http://www.rheingold.com/vc/book/

Virtual community attractions: http://jcmc.indiana.edu/vol10/issue1/ridings_gefen.html

Identity and deception in virtual community (pdf): http://vivatropolis.com/papers/Donath/IdentityDeception/IdentityDeception.pdf



Related lecture note:
Note 1

Note 2:

Re: McWilliam, G. (2000) "Building Stronger Brands through Online Communities" Sloan Management Review Spring, pp. 43-54.


Also refer to a related topic: http://josephho33.blogspot.hk/2012/09/community-of-practice-some-resources.html