Marketing campaign - resources

Some resources on the topic of marketing campaign are as follows:

1. Definition: http://www.entrepreneur.com/encyclopedia/term/82444.html
2. Develop a marketing campaign: http://www.4hb.com/0107flmarketingcampaign.html
3. Guerilla marketing campaign: http://www.designer-daily.com/cool-and-creative-guerilla-marketing-campaigns-13471

For eCommerce students, also refer to Greenberg, P. (2001) "Chapter 5: Marketing Automation isn't automatic" CRM at the Speed of Light, McGraw- Hill.


Related note: