Sunday 5 August 2012

Relationship Marketing - online resources

The following are online resources on Relationship Marketing:

  1. http://en.wikipedia.org/wiki/Relationship_marketing
  2. https://ritdml.rit.edu/bitstream/handle/1850/2858/PASorceMonograph09-2002.pdf?sequence=1 (pdf)
  3. http://www.ehow.com/facts_6867925_difference-between-relationship-marketing-crm.html
  4. http://sdh.ba.ttu.edu/commitment-trust-JM94.pdf (pdf)

Related note:


Re: Egan, J. (2001) Relationship Marketing, Prentice Hall.
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