- http://en.wikipedia.org/wiki/Relationship_marketing
- https://ritdml.rit.edu/bitstream/handle/1850/2858/PASorceMonograph09-2002.pdf?sequence=1 (pdf)
- http://www.ehow.com/facts_6867925_difference-between-relationship-marketing-crm.html
- http://sdh.ba.ttu.edu/commitment-trust-JM94.pdf (pdf)
Related note:
Re: Egan, J. (2001) Relationship Marketing, Prentice Hall.
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