- Methods to pursue strategies
- Organic development
- Strategic alliances
- Mergers and acquisitions
- Evaluating strategic options
- Success criteria
- Techniques of evaluation
- Strategic alliances
- Motives for alliances
- Types of alliance
- Ingredients of successful alliances
- Strategic options
- Basis of competitive strategy
- Strategy directions
- Methods for pursuing strategies
- Success criteria
- Suitability
- Acceptability
- Feasibility: financial feasibility, resource deployment
- Criteria usage guidelines: consistency, management judgement; evaluation-implementation learning cycle
Johnson, G., Scholes, K. and Whittington, R. (2008) Exploring Corporate Strategy, Prentice Hall.
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