International Strategy - a discussion agenda

The following items are noted for discussion of International Strategy based on Johnson et al. (2008):

1. International strategy framework (Exhibit 8.1)
2. Internationalization drivers: market drivers, government drivers, cost drivers and competitive drivers
3. National sources of advantage and Porter's Diamond model
4. International strategies: global,complex export, multidomestic and simple export
5. Market selection and entry options and approaches
• Market entry modes: Exporting, Joint ventures and alliances, Licensing, and Foreign Direct Investment
6. Internationalisation and performance
7. Main roles in internatioanl portfolio
• Subsidiaries: as black holes, strategic leaders, implementers and contributors
• Headquarters

References

1. Johnson, G., Scholes, K. and Whittington, R. (2008) Exploring Corporate Strategy, Prentice Hall.
2. On international strategy: video: http://www.youtube.com/watch?v=9CKx7MjQDSE&feature=related; another video: http://www.youtube.com/watch?v=ipSULz_amsY&feature=related
3. Diamond model of Michael Porter (video): http://www.youtube.com/watch?v=FGjYWLwlqbY
4. Market entry strategy (video): http://www.youtube.com/watch?v=iDNpNP4IUKk&feature=related; licensing: http://www.youtube.com/watch?v=jyMb5Eh2_Ho&feature=relmfu; on equity ownership: http://www.youtube.com/watch?v=v-9QMBAOubc&feature=relmfu; strategic alliance: http://www.youtube.com/watch?v=e9dPzyE3jJw&feature=relmfu; JV: http://www.youtube.com/watch?v=eyelBPBBl7o&feature=relmfu; special licensing agreement: http://www.youtube.com/watch?v=ntp9ELMR3J8&feature=relmfu