Reviewing brand value accounting from Strategic Management Accounting perspective

Before reviewing brand value accounting, I suggest that you spare some time to study the subject of brand management first, see Ho (2011). The main article you need to study is Cravens and Guilding (2001). Below is my cogntive map that roughly summarizes the key ideas in their articles from Strategic Management Accounting perspective:

When you do the literature review, pls use the list of evaluation questions from Ho (2011) to organize your review effort.


Reference
Cravens, K.S. and Guilding, C. (2001) "Brand value accounting: an international comparison of perceived managerial implications", Journal of International Accounting, Auditing & Taxation 10, pp. 197-221.