- Basic description: http://www.aalhysterforklifts.com.au/index.php/about/blog-post/what_is_the_bullwhip_effect_understanding_the_concept_definition
- General information: http://en.wikipedia.org/wiki/Bullwhip_effect
- A related video: http://www.youtube.com/watch?v=e4K8pJ-wBHE&feature=related
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