A research agenda: social enterprise-like corporate behaviour in the social media ecosystem

It comes to my attention that there is a research theme: an assessment of how social media ecosystem fosters social enterprise-like behaviour in commercial enterprises. I list below a number of reference resources for research purpose:

1. Corporate citizenship: http://en.wikipedia.org/wiki/Corporate_citizenship
2. HKSEC: http://www.hksec.hk/2010/?q=home_front
3. Social enterprise: http://en.wikipedia.org/wiki/Social_enterprise
4. Social marketing: http://en.wikipedia.org/wiki/Social_marketing
5. Social enterpreneurship: http://en.wikipedia.org/wiki/Social_entrepreneurship
6. Social media: http://en.wikipedia.org/wiki/Social_media

I think the literature on corporate social responsibility is also relevant.