A note on clarifying the academic, practical and originality values in MBA dissertation proposal formulation
Briefly clarify the importance of suggesting the
academic, practical and originality values to be created in the formulation of
an MBA dissertation proposal. Also provide 1 example related to each of the
values with reference to the MBA research theme of "to evaluate the
relevance of the team leadership competence for introducing AI-enabled customer
service application in the Hong Kong Insurance sector".
In an MBA
dissertation proposal, stating the academic, practical, and originality
values shows why the study matters beyond the topic itself: it justifies
contribution to theory, usefulness to industry, and a fresh angle of inquiry.
For your theme on team leadership competence and AI-enabled customer service in
the Hong Kong insurance sector, these three values help examiners see that the
project is not only relevant, but also research-worthy and actionable.
Why each value matters
·
Academic value: shows how the study fills a research gap or
extends existing knowledge in management, leadership, AI adoption, or service
transformation.
·
Practical value: shows how the findings can help insurance
firms improve leadership development, AI implementation, customer service
quality, or staff adaptation.
·
Originality value: shows what is new in the study, such as a
new context, a new combination of variables, or a new angle on an existing
issue.
Examples for your theme
|
Value |
Example
for your topic |
|
Value |
Example
for your topic |
|
Academic value |
The study can extend MBA
knowledge by examining how team leadership competence affects AI service
adoption in the Hong Kong insurance context, which is a specific and
underexplored service setting. |
|
Practical value |
The findings can guide
insurance managers on what leadership capabilities are needed to support
staff when introducing AI chatbots or automated customer service systems. |
|
Originality value |
The study is original
because it focuses on the interaction between team leadership competence and
AI-enabled customer service in Hong Kong insurance, rather than studying AI
adoption or leadership alone. |
Proposal wording example
You could write:
“This dissertation has academic value because it enriches understanding of
leadership competence in AI-enabled service transformation, practical value
because it offers guidance for Hong Kong insurers implementing customer service
AI, and originality because it examines the leadership-AI relationship in a
sector-specific local context”.
A collection of blog notes on using chatgpt for research purpose.
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