Asking AI to
produce an MBA research theme and proposal: on the HK catering industry and
organizational adaptation (information from perplexity.ai)
My question
1: "Suggest an MBA dissertation
research theme, via the pragmatism lens, based on the following key words: Hong
Kong Catering Industry, Hong Kong middle class as a market segment,
organizational adaptation strategy option evaluation."
The reply: "A pragmatist MBA dissertation theme could focus on
practical strategies for Hong Kong catering businesses to adapt to middle-class
shifts amid economic pressures like labor shortages and rising costs. This lens
prioritizes what "works" in real-world application over rigid theory.
Proposed Theme
Evaluating
Organizational Adaptation Strategies for Hong Kong Catering Firms Targeting the
Middle-Class Market: A Pragmatist Perspective
Pragmatism views
knowledge as instruments for action, testing strategies by their outcomes
rather than abstract ideals. This theme examines how catering firms practically
evaluate options like digital transformation, labor optimization, and menu
innovation to retain middle-class diners, who prioritize value, convenience,
and health post-pandemic.
Research Focus
·
Assess adaptation options:
Tech integration (e.g., delivery apps, AI inventory), flexible staffing, and
hybrid dine-in/takeout models.
·
Target middle-class segment:
Defined by HK's squeezed demographics—dual-income households seeking affordable
quality amid inflation and tourism flux.
·
Pragmatist evaluation: Use
mixed methods (surveys of managers/consumers, case studies) to measure
"success" via metrics like revenue stability and customer retention.
Key Research Questions
·
What adaptation strategies do
HK catering firms prioritize for middle-class appeal, and which yield
measurable viability?
·
How do external pressures
(e.g., rent, regulations) shape strategy selection from a "what
works" viewpoint?
·
What pragmatic criteria (e.g.,
cost-benefit, scalability) guide option evaluation in this volatile sector?
Methodology Fit
Adopt pragmatism's
abductive approach: Start with real problems (e.g., 2025 industry closures),
test strategies via pilots or simulations, and iterate based on evidence. Combine
quantitative data (financial KPIs from firm samples) with qualitative insights
(interviews on decision-making), aligning with your expertise in mixed methods
and HK contexts. This ensures actionable insights for industry
resilience."
My question
2: "Based on the proposed research
theme , please offer a part-time MBA dissertation proposal with the following
information:
1. Dissertation report title
2. 3 research issues (including research gaps) and 3 Hong Kong public media
reported issues. 3. 3 research objectives and 3 research questions 4. 2 primary
research methods and 1 secondary research method. 5. 4 academic theories
related to market positioning, organizational adaptation, the catering business
model innovation (with a reference list in Harvard reference format) 6. A brief
justification of the dissertation proposal in terms of academic, practical and
originality value.".
The reply: "
1.
Dissertation Report Title
Evaluating Organizational Adaptation Strategies for Hong Kong Catering Firms
Targeting the Middle-Class Market: A Pragmatist Perspective.
Research Issues and Media-Reported Challenges
Research Issues
(with Gaps):
·
Limited empirical studies on
pragmatist evaluation of adaptation strategies in catering, overlooking
mixed-method tests of "what works" for middle-class retention amid
economic volatility.
·
Underexplored integration of
market positioning with organizational adaptation in HK's post-2025 catering
downturn, where middle-class spending has declined 15%.
·
Scant research on business
model innovation tailored to HK middle-class preferences (value, health,
convenience), ignoring pragmatic metrics like scalability.
HK Public
Media-Reported Issues:
·
Large-scale closures (nearly
300 in H1 2025), driven by middle-class income squeeze and competition from
mainland brands.
·
Rising costs (labor, rent,
food) eroding margins, with chains like Tao Heung closing 30% of outlets.
·
Manpower shortages and shifting
consumer demands for affordable, sustainable options amid 2026 recovery
pessimism.
Research Objectives and Questions
Objectives:
·
To identify and evaluate
adaptation strategy options for HK catering firms targeting middle-class
segments.
·
To apply pragmatism to assess
strategy effectiveness via real-world outcomes like revenue and retention.
·
To recommend innovative
business models enhancing middle-class market positioning.
Questions:
·
What adaptation strategies
(e.g., digital, staffing) do HK catering firms prioritize for middle-class
viability?
·
How does a pragmatist lens
reveal gaps in current strategy evaluation amid external pressures?
·
Which model innovations best
balance cost, value, and scalability for this segment?
Research Methods
Primary Methods:
·
Mixed-methods surveys of 100+
catering managers and middle-class consumers in HK (Fanling/North District
focus) to quantify strategy preferences and outcomes.
·
In-depth case studies of 5-7
firms (e.g., adapting via AI/delivery), using interviews for pragmatic
insights.
Secondary
Method:
·
Analysis of industry reports,
financial data, and media (e.g., 2025-2026 HK Restaurant Association stats) for
contextual trends.
Relevant Academic Theories
·
Market Positioning (Porter's Generic
Strategies): Firms choose cost
leadership or differentiation to target segments like HK middle-class value-seekers.
·
Organizational Adaptation (Dynamic
Capabilities Framework): Teece et al. emphasize
sensing, seizing, and reconfiguring resources for volatile environments like
catering.
·
Catering Business Model Innovation
(Business Model Canvas - Osterwalder): Maps
adaptations in key partners, activities, and revenue streams for middle-class
appeal.
·
Market Positioning (STP Model -
Segmentation, Targeting, Positioning): Kotler’s
framework refines middle-class focus via behavioral/demographic criteria.
Harvard
Reference List:
Osterwalder, A. and Pigneur, Y. (2010) Business Model Generation.
Hoboken: Wiley.
Kotler, P. et al. (2019) Marketing Management. 16th edn. Harlow:
Pearson.
Porter, M.E. (1985) Competitive Advantage. New York: Free Press.
Teece, D.J., Pisano, G. and Shuen, A. (1997) 'Dynamic capabilities and
strategic management', Strategic Management Journal, 18(7), pp.
509-533.
Proposal Justification
Academically, it
advances pragmatism in MBA research by bridging philosophy with empirical
strategy evaluation, filling gaps in HK-specific studies. Practically, it
offers actionable strategies for catering survival, aiding middle-class
targeting amid 2026 challenges like closures and costs. Its originality lies in
pragmatist-mixed methods applied to this niche, providing scalable insights for
HK's squeezed industry."