Article review of “E-controlling”
How to present this article in Harvard reference format?
Erben, R.F., 2002. E-controlling: Ten challenges for controlling and management accounting. The Journal of Corporate Accounting & Finance, 13(4), pp.55-62. DOI: 10.1002/jcaf.10088. Available at: https://onlinelibrary.wiley.com/doi/10.1002/jcaf.10088 [Accessed 5 September 2026].
What are the key
research issues the article wants to address?
The article
"E-controlling: Ten Challenges for Controlling and Management
Accounting" by Roland Franz Erben addresses key research issues related to
the impact of modern information and communication technologies on management
accounting and controlling in the context of e-business. The main research
issues it focuses on are grouped into three facets, encompassing ten main
challenges for e-controlling:
1.
Adapting to the
Changing Business Environment:
- The necessity to adapt and
modify existing accounting and controlling tools to cope with the
radically changed and increasingly complex business environment driven by
e-business.
- Improvements needed in early
warning and risk management systems to handle the dynamic, fast-changing
competitive environment.
- The adaptation of strategic
controlling tools (like balanced scorecards) to be flexible and relevant
under e-business conditions.
- Addressing valuation issues
due to the intangible and knowledge-based nature of assets in e-business
firms.
- Developing a stronger
orientation toward cash flow.
2.
Controlling the
New Value Chains:
- Management accounting must
support the analysis and engineering of new, faster, and more efficient
internal business processes enabled by the Internet.
- Challenges include managing
changing cost structures, overhead costs levied by digital goods, web-site
controlling to optimize the company’s web presence, and the optimal
configuration of value chains enabled by e-business.
3.
Adapting Accounting
and Controlling Processes:
- Not only "what"
should be controlled but also "how" controlling is conducted,
emphasizing the process and functional perspective.
- Accelerating planning cycles
to be responsive to rapid environmental changes.
- Managing interorganizational
controlling due to decentralized and networked business models (“virtual
factories”).
- Implementing e-reporting to
improve the speed, quality, and accessibility of management information
while addressing IT security and data privacy concerns.
Overall, the
article highlights the need for traditional management accounting and
controlling methods and processes to be adapted and enhanced to meet the
demands of an increasingly digital and rapidly evolving business environment
driven by e-business technologies
Describe two main
theories employed in this article.
The article primarily builds on two main theoretical
perspectives or frameworks relevant to controlling and management accounting in
the era of e-business:
1.
Strategic Controlling Theory and
Tools (Balanced Scorecard and Life-Cycle Approach)
The article emphasizes the adaptation and flexible design of strategic
controlling tools, notably the balanced scorecard, to cope with the
increasingly dynamic and complex competitive environment shaped by e-business.
It argues that traditional strategic controlling tools must be modified to
reflect shifting strategic goals more quickly and to analyze different targets
and performance measures at various stages of a company's lifecycle (e.g.,
growth in sales vs. profits, product development vs. marketing). This
life-cycle-specific design enables companies to maintain relevance and
responsiveness in their strategic controlling processes under e-business
conditions.
2.
Value Chain and Cost Management
Theories in the Context of E-Business The article
applies value chain theory to the new context of e-business, where modern
information and communication technologies enable radical redesigns of business
processes and value chains. It discusses the evolving cost structure in
e-business, characterized by rising overhead and fixed costs and minimal
variable costs for digital goods, which challenges traditional costing methods
like direct costing. Theories such as activity-based costing and target costing
are highlighted as increasingly important for managing and analyzing these new
value chains efficiently. The cost-benefit analysis and net present value (NPV)
calculations remain vital but need adaptation to digital business models and
underlying cost structures.
These two frameworks—strategic controlling with balanced
scorecards and value chain/cost management adapted to digital
transformation—form the theoretical foundation the article uses to explore the
ten challenges facing controlling and management accounting in the e-business
era.
Describe 3 main
claims of the article in terms of Toulmin's model of argument.
Using Toulmin's
model of argument (which includes Claim, Grounds, Warrant, Backing, Rebuttal,
and Qualifier), three main claims from the article "E-controlling: Ten
Challenges for Controlling and Management Accounting" can be identified as
follows:
Claim 1: Controllers have become much more
important in the digital age and must adapt their tools and roles to
effectively support management considering the changing business environment.
- Grounds: The widespread use of modern information and communication
technologies causes fundamental changes in business environments and value
chains, increasing complexity and dynamics (page 1-2).
- Warrant: Because environmental complexity and rapid change demand more
relevant, timely, and adaptable controlling information, controllers must
evolve from accounting-focused administrators to strategic risk and
opportunity managers (page 2-3).
- Backing: Evidence includes the volatile market conditions, rapid entrance
barriers lowering (via the Internet), and failures of traditional
intuition-based decision making (page 2).
- Qualifier: While some traditional controlling tools remain valid, they
require significant modification to remain effective.
- Rebuttal: The article acknowledges that controlling is not completely
reinvented but adapted rather than discarded.
Claim 2: Traditional management accounting tools
(like balanced scorecards, cost-benefit analysis, activity-based costing)
remain relevant but must be adapted to reflect e-business conditions and new
cost structures.
- Grounds: The shift from physical assets to information-heavy value chains
changes cost structures toward high overhead and fixed costs, requiring
new emphases on overhead cost management and Web-site controlling (pages
4-6).
- Warrant: Because e-business changes the sources and behaviors of costs and
revenues, accounting and controlling tools must adapt to analyze these
efficiently and to configure new value chains optimally.
- Backing: Supporting observations include challenges in valuing intangible
assets and know-how, importance of web-site indicators, and benefits/cost
trade-offs in digital processes (pages 3-6).
- Qualifier: These tools and approaches will gain importance and must be
modified, not replaced wholesale.
- Rebuttal: Controlling does not need total reinvention, but the article warns
against neglecting adaptations.
Claim 3: Modern information and communication
technologies enable not only the redesign of value chains but also functional
improvements in accounting and controlling processes, such as accelerated
planning cycles, interorganizational controlling, and e-reporting.
- Grounds: E-business complexity demands faster, flexible planning that is
event-driven rather than fixed annually; collaboration in virtual networks
requires controlling coordination across organizations; and IT enables
rapid, decentralized data processing and reporting (pages 6-8).
- Warrant: To cope with the speed and complexity of digital business,
controlling processes must evolve functionally to be faster, more
integrated, and more transparent.
- Backing: Examples include the need for early warning systems, distributed
data availability via intranet, and e-reporting systems delivering
tailored real-time information (pages 6-8).
- Qualifier: This transformation carries risks related to data security and
privacy, which must be managed diligently.
- Rebuttal: The article cautions that while IT facilitates these advances,
significant security risks exist and need to be addressed.
These claims
encapsulate the article’s core arguments about the evolving role of controlling
and management accounting in the context of e-business, grounded in observed
changes to business dynamics, technology, and value creation.
** reference: a collection of management accounting notes