Asking AI to formulate research themes based on keywords: note 5 for MBA students (information from perplexity.ai)
My question: "Please propose 4 concrete research themes based on some key words for each of the following two cases:
The reply: "Here are 4 concrete themes for each case, aligned with your keywords and the Hong Kong context.
Case 1: AI singers and digital entertainment
Consumer acceptance and monetisation of AI-generated singers in Hong Kong
How do Hong Kong audiences perceive authenticity, trust, and “idol attachment” when the singer is fully or partly AI-generated, and how does this shape willingness to pay for songs, live-streams, and merch.
Compare spending intention and engagement between AI idols and human idols across platforms such as music streaming, live-commerce, and OTT video services.
Digital business models for AI music ventures targeting Hong Kong
Evaluate alternative business models (subscription, micro‑transactions, tipping, brand collaborations, fan clubs) for AI‑generated songs and virtual singers in Hong Kong’s small but high‑income digital market.
Analyse revenue scalability limits due to market size, and the role of regional expansion (Mainland China/SEA) as part of a Hong Kong‑anchored AI music start‑up model.
Effectiveness of AI‑driven digital selling tactics for AI music products
Examine how AI‑based recommendation, personalised playlists, and algorithmic targeting on streaming and social platforms affect discovery and purchase of AI‑generated songs in Hong Kong.
Investigate the use of AI avatars and virtual idols in live‑commerce streams (e.g. shopping platforms, brand campaigns) and how these tactics convert to song sales and virtual concert tickets.
Regulatory, ethical and IP challenges in commercialising AI‑generated music in Hong Kong
Explore how copyright, personality rights, and deepfake‑related regulation affect the design of a sustainable AI singer business model in Hong Kong.
Assess consumer concerns over transparency, data use, and “deception” and how these concerns influence adoption and pricing strategies for AI‑generated singers and songs.
Case 2: Strategic finance, HR, and overseas expansion
Strategic finance–HR alignment in Hong Kong firms’ overseas M&A
Study how Hong Kong large enterprises integrate financial due diligence with HR due diligence (talent, culture, rewards, compliance) when acquiring overseas targets.
Evaluate how misalignment between deal structure (earn‑outs, leverage) and post‑merger HR integration practices affects value creation and retention of key talent.
Global HR operating models to support financially driven internationalisation
Investigate how different global HR control models (centralised vs locally autonomous) interact with capital allocation, risk management, and performance targets in overseas subsidiaries of Hong Kong enterprises.
Analyse the role of digital HR systems and shared service centres in supporting cost control and return on investment for overseas expansion.
Talent strategy as a lever for overseas market performance of Hong Kong conglomerates
Examine how leadership deployment, expatriate vs local staffing, and talent development strategies influence the financial performance of Hong Kong firms in new markets (e.g. ASEAN, Middle East).
Link HR metrics (turnover, engagement, skills mix) with strategic finance outcomes (ROIC, revenue growth, risk profile) in overseas projects.
Government policy, strategic finance, and HR planning in Hong Kong’s “going out” push
Explore how Hong Kong’s trade and investment promotion (e.g. new Economic and Trade Offices and outward investment initiatives) shape the financing structures and HR deployment strategies of large local enterprises expanding abroad.
Assess whether policy incentives encourage more integrated planning between corporate treasury, strategy, and HR in choosing target countries and entry modes."
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