A note on asking generative AI to suggest academic articles with good quality questionnaire questions for measurement: for MBA students

A note on asking generative AI to suggest academic articles with good quality questionnaire questions for measurement: for MBA students (information from perplexity.ai)

My question 1: "I am a part-time MBA student, currently doing my dissertation project. I would like to conduct a questionnaire survey on measuring the employees' job satisfaction and job stress of my company. Could you suggest to me 4 academic articles (with proper Harvard reference format) that provide good quality questionnaire questions on job satisfaction and job stress for this purpose?"

The reply: "Here are four academic articles that provide high-quality questionnaire questions on job satisfaction and job stress, suitable for your dissertation survey:

1. The Development and Validation of Job Satisfaction Questionnaire (JS-Q) by Ahmad (2020).

   • This article discusses the systematic development of a comprehensive job satisfaction questionnaire, including the process of item generation, factor analysis, and validation, covering key domains such as leadership, teamwork, empowerment, and working conditions.

   • Harvard reference: Ahmad, N. F. D. (2020), 'The development and validation of job satisfaction questionnaire (JS-Q)', BMC Medical Research Methodology, vol. 20, no. 1, pp. 1-12.

2. A Study of Employee Job Satisfaction in HMT by an unspecified author.

   • This study emphasizes measuring employee satisfaction levels and factors influencing satisfaction, using questionnaires that explore aspects such as facilities, personal factors, and the overall working environment. It provides practical insights into question formulation related to job satisfaction.

   • Harvard reference: Unknown author (n.d.), 'A study of employee job satisfaction in HMT', Unpublished dissertation/report.

3. A Questionnaire Survey of Hospital Nurses in Mainland China by Lu (2007).

   • This research explores nurses' perspectives on their work life, including stressors and satisfaction factors, offering questions specifically tailored to stressful work environments in healthcare, which can be adapted for your context.

   • Harvard reference: Lu, H. (2007), 'A questionnaire survey of hospital nurses in Mainland China', ScienceDirect.

4. The Assessment of Job Satisfaction by Sage Publications (undated).

   • This resource reviews common methods of measuring job satisfaction through questionnaires and interviews, providing validated question items and scales that could be adapted for your survey.

   • Harvard reference: Sage Publications (n.d.), 'The assessment of job satisfaction', Sage Knowledge.

These articles include validated scales and questions that can serve as a strong foundation for developing your questionnaire on job satisfaction and job stress."

My question 2: "How about the topics of consumer brand loyalty and customer loyalty? Kindly suggest 4 academic references (with Harvard reference format) that provide good quality questionnaire questions for their measurement."

The reply: "Here are four academic references that provide good quality questionnaire questions for measuring consumer brand loyalty and customer loyalty, presented in proper Harvard reference format:

1. Damaschi, G. (2025) 'Decomposing Brand Loyalty', PubMed Central, 10 February.

   • This paper elaborates on a comprehensive brand loyalty scale including affective, cognitive, and habit-based components. The questionnaire items cover emotional connection, evaluation of brand quality, and habitual purchase behaviors.

   • Harvard reference: Damaschi, G. (2025) 'Decomposing Brand Loyalty', PubMed Central, 10 February. Available at: https://pmc.ncbi.nlm.nih.gov (Accessed: 8 November 2025).

2. Buil, I., Martínez, E., and de Chernatony, L. (2013) 'Examining the role of consumer involvement in brand loyalty', Journal of Business Research, 66(1), pp. 115–121.

   • This study includes questionnaire scales measuring consumer involvement, perceived brand value, and satisfaction that influence brand loyalty. It uses attitudinal scales with reliability validated via Cronbach's alpha.

   • Harvard reference: Buil, I., Martínez, E., and de Chernatony, L. (2013) ‘Examining the role of consumer involvement in brand loyalty’, Journal of Business Research, 66(1), pp. 115–121.

3. Bobâlcă, C. (2012) 'Developing a Scale to Measure Customer Loyalty', Procedia Economics and Finance, 3, pp. 359–364.

   • This research develops and tests a customer loyalty scale based on a four-phase loyalty process with questionnaire items aligned to attitudes and behaviors of customers.

   • Harvard reference: Bobâlcă, C. (2012) ‘Developing a Scale to Measure Customer Loyalty’, Procedia Economics and Finance, 3, pp. 359–364.

4. Skačkauskienė, I. (2015) 'Model for Measuring Customer Loyalty', Technological and Economic Development of Economy, 21(3), pp. 400–415.

   • This paper creates a validated model for measuring customer loyalty towards service providers, with questionnaire items focusing on satisfaction, repurchase intention, and recommendation likelihood.

   • Harvard reference: Skačkauskienė, I. (2015) 'Model for Measuring Customer Loyalty', Technological and Economic Development of Economy, 21(3), pp. 400–415.

These references provide comprehensive scales and validated questions that can be used or adapted for your questionnaire survey on brand loyalty and customer loyalty."

A collection of blog notes on using chatgpt for research purpose.