On research objectives and research questions in the agile literature review approach

 On research objectives and research questions in the agile literature review approach (ALRA):

Research objectives are the items in theoretical framework level 0 of the agile literature review approach, such as:

Research objective : To evaluate how covid 19 affects consumer preferences on product brands of luxury watches.

Research questions subsumed under this research objectives capture more specific contextual considerations that the researcher deems important for meeting the research objective:

E.g. 

Research question 1: How does consumer gender affect product brand preference of luxury watches in the context of covid 19?

Research question 2: Is the following correlation hypothesis statement true?

The age of consumers (the x variable) has no association to the product brand preference of luxury watches (the y variable) in the context of covid 19? [note: the value of b = 0 in the correlation formula in this case.]. Research question 2 involves a hypothesis test in this regard.

In a nutshell, research questions are important questions, subsumed under a specific research objective, to be investigated by the researcher using research methods.

[note 1: important] i.e. deemed important by the researcher with informed justifications (e.g. via preliminary literature review).

[note 2: research methods]: refer to the blog note on research methods.