Using appropriate academic ideas for theoretical framework level-1a: a note

Using appropriate academic ideas for theoretical framework level-1a: a note

The following academic ideas are not appropriate for usage in theoretical framework level-1a in the agile literature review approach (ALRA)

(Inappropriate)

	2. To evaluate the marketing competence of ABC Ltd
	Academic idea 2.1: definition of marketing
	Academic idea 2.2: marketing management
	Academic idea 2.3: Porter's 5 Force Model
	Academic idea 2.4: Marketing mix model

Comments

• Academic idea 2.1. on definition could be used in the literature review (Chapter 2) for research task 2 "To evaluate the marketing competence of ABC Ltd"; it should not be include in the theoretical framework level-1a, though.
• Academic idea 2.2 is a broad subject; too broad for inclusion into the theoretical framework level-1a.
• Academic idea 2.3 is not sufficiently related to the topic marketing competence evaluation; a bad choice of academic idea.
• Academic idea 2.4 is a marketing concept; but it is still not quite related to "marketing competence"; thus it is still an inferior choice of academic idea for research task 2; it can still be used but it has to be clearly employed for marketing competence evaluation purpose.

The component should look like this, using fake academic ideas for illustration

(Appropriate)

	2. To evaluate the marketing competence of ABC Ltd
	Academic idea 2.1: ABC model of Jordan (2014)
	Academic idea 2.2: XYZ framework of Jackson (2012)
	Academic idea 2.3: 789 theory of Ho (2011)

Moreover, there should be around 6 academic ideas for a core-focus-domain component (i.e. high-level research task); for non-core-focus-domain component, 1-2 academic ideas are sufficient.