Sunday, 28 October 2018

Using the theoretical framework level-0 template: an example

The following two diagrams provide an illustration on using the theoretical framework level-0 template:


Diagram 1: the theoretical framework level-0 template [that explicitly respond to a management-concerns diagram]





Diagram 2 is an example that adopts the theoretical framework level-0 template:







The academic concepts/ topics involved in the theoretical framework level-0 (re: Diagram 2) are: intensity of competition (e.g., in terms of Porter's Five-force model), service quality and service quality gap analysis, innovation capability, service innovation, talent management, and business performance evaluation (e.g. in terms of balanced scorecard, with special reference to sales turnover and profit performance). The researcher should use these academic concepts/ topics to conduct literature search and review. The major outputs from such a literature review exercise are the theoretical framework level-1a [with key words], 1b [with research tasks] and level-1 with research methods  mapping [research tasks + research methods mapping].

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