A template for research objective formulation - business research dissertation subject

A template for research objective formulation - business research dissertation subject:

The template on research objective formulation

To [find out/ examine/ evaluate] how [topic A] [influences, contributes to] the [topic B] of [a company, a business sector] in Hong Kong: a [Research Strategy] study.

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E.g. 1 - research objective: To evaluate how a company's reputation contributes to the its customer satisfaction in the cosmetics retail sector in Hong Kong: a mixed methods research.

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E.g. 2 - research objective: To find out how the servicescape of a fast food restaurant influences customers' consumption experience at the major fast food restaurants in Hong Kong: a survey research.

Research question 1: How does a fast food restaurant's lighting affect its customers' consumption satisfaction in the restaurant?

Research question 2: How does a fast food restaurant's cleanliness affect its customers' consumption satisfaction in the restaurant?