How to write dissertation objectives: advice for business students

To write dissertation objectives for dissertation projects for business management students:

a. try to provide a few objectives that indicate a focused research theme. E.g. (objective 1) to evaluate the marketing performance of ABC Ltd using the XXX methodology... (this makes up the core objective).

Then, provide some related objectives, to make recommendation on... (objective 2) and to evaluate and enhance the XXX methodology via the case study (objective 3).

Objective 1 and 2 indicate practical value of the study
Objective 3 indicates academic value of the study.

This guideline offers basic ideas of formulating a focused dissertation objectives. In above example, objective 1, by using a specific methodology, may prompt you to consider evaluating a related concept that has been explicitly covered in XXX methodology.


XXX methodology can be 5-Force model or Value chain model, or a marketing planning framework from a specific writer... (you need to do literature review to firm up on the ideas here).

DO not just provide a set of unrelated to-do list for your dissertation proposal.