A template for creating a dissertation objective

Try the following template to create a dissertation objective:


To:  _____________A_____________
[e.g. evaluate; predict; explain; construct]

 ________________B______________
[e.g. ABC Ltd's]

________________C________________
[e.g. marketing strategy; business performance; marketing tactics; service quality; strategic positioning; corporate culture; competitive landscape]

based on __________D________________
[e.g. Porter's 5-Force Model; Value-Chain model; service quality model of ABC, balanced scorecard methodology, competitive benchmarking, etc.]

- ________________E__________________
[a case study research; a survey research; an exploratory investigation, etc.]

You need to make up your mind on what are A, B, C, D, and E. Item E may be implicit in the actual formulation of a dissertation proposal and only become clear in the discussion of research design.

• While this template does not cover all possibilities on dissertation proposal, it is useful to make the preliminary attempt to formulate a dissertation proposal.
• Also justify your research objective in terms of practical and academic values that meeting the objective can offer.
• A dissertation proposal could have 2-3 core but related objectives, which can be further broken down into a number of sub-objectives. The sub-objectives must be clearly, conceptually and logically derived from its master objective.
• The overall highest-level objective of the dissertation proposal is very much a dissertation report title