Sunday, 3 March 2013

Consumer behaviour resources

The following resources are on Consumer Behaviour:

  1. A reference: Hawkins, N.Q. (2002) Consumer Behaviour: Implications for Marketing Strategy, McGraw-Hill.
  2. Journal of Consumer Behaviour, Wiley (re: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1479-1838)

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