Joseph KK Ho e-resources
e-learning resources
Sunday, 3 March 2013
Consumer behaviour resources
The following resources are on
Consumer Behaviour
:
A reference: Hawkins, N.Q. (2002)
Consumer Behaviour: Implications for Marketing Strategy
, McGraw-Hill.
Journal of Consumer Behaviour, Wiley (re:
http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1479-1838
)
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