Individual research method evaluation for applied business research - study materials

Individual research method evaluation  for applied business research - study materials:


Two research methods are covered here for illustration


1 On Interview Research:

Reading 1 (qualitative interview); reading 2 (strengths and weaknesses); reading 3 (4 interview techniques).


2. On Survey questionnaire

Reading 1 (survey research); reading 2 (advantages and disadvantages of survey); reading 3 (online surveys).

***** Students need to come up with more specific research methods evaluation for the specific research methods used. [Do not produce lecture note content for this exercise; there must be actual intellectual learning done to do this exercise well for your dissertation project.]