A pair of diagrams in the Agile Literature Review Approach: an example

A pair of diagrams in the Agile Literature Review Approach: an example on ABC Travel Agency

Diagram 1: A management-concerns diagram

Component 1: Increase in competition from online travel industry giants
Component 2: Customers become more demanding on travel service quality
Component 3: Concern of ABC Travel Agency on operational inefficiency and unreliability
Component 4: Concern on the challenges involved in branding, marketing and operational innovation and improvements at ABC Travel Agency


Diagram 2: A level-0 theoretical framework

Influencing factorsComponent 1: evaluate the competitive landscape as affected by the online travel industry giants
Component 2: evaluate the existing service quality expectations from customers in the travel sector
Core-focus domain
Component 3: evaluate ABC's existing competence on operations management, marketing management and innovation management
Component 5: evaluate planned and other new solutions to address ABC's management concerns, e.g., customer relationship management initiatives, service automation initiatives and digital marketing initiatives.
Outcome and proposal evaluation
Component 4: evaluate how the existing organizational competence of ABC affects its business performance
Component 5: evaluate planned and other new solutions to address ABC's management concerns, e.g., customer relationship management initiatives, service automation initiatives and digital marketing initiatives.


{Note that Component 5 belongs to both the "core-focus" domain and the "outcome and proposal evaluation" domain.}