Analysing audiovisual materials in Research - a brief note

From my review of Rose (2000), I note the following main ideas on analysing audiovisual materials in Research works:

1. Learn the audiovisual tools (for both recording and editing purposes).
2. Choose a theoretical framework to apply to the empirical object(s) to be captured as audiovisual materials
3. Select a sampling frame (time and/or content based)
4. Transcribe the data set and develop a coding frame to conduct the analysis on the audiovisual data.
5. [Optional] conduct content analysis on the audiovisual data
6. [Preferably] choose illustrative quotatins to complement the analysis, e.g. based on content analysis.

The ideas from Rose (2000) appear to be more affiliated with positivist stance in Research philosophy. Still, her work offers useful suggestions on how to analyze audiovisual materials in Research projects. These suggestions are useful for students doing final year projects that involve audiovisual materials.




Reference
Rose, D. (2000) "Chapter 14: Analysis of Moving Images" in Bauer, M.W. and Gaskell, G. (editors) Qualitative Researching with text, image and sound: A practical handbook, SAGE Publications.