Marketing communications - some resources

The following are some resources on the subject of Marketing Communications:

1. Internet videos:
• Scope: http://www.youtube.com/watch?v=D02cX45FNsg&feature=related
• Forms: http://www.youtube.com/watch?v=1y-pB3i6GJU&feature=relmfu
• Role: http://www.youtube.com/watch?v=vmayjK4RdQA&feature=relmfu
2. References:
• Kitchen, P., Pelsmacker, P. de, Eagle, L and Schultz, D.E. (editors) (2005) A Reader in Marketing Communications, Routledge.
• Blythe, J. (2006) Essentials of Marketing Communications, Prentice Hall
• Plesmacker, P.D., Geuens, M. and Bergh, J.V. d. (2005) Foundations of Marketing Communications, Prentice Hall.