Using chatpdf to study an article: a note on Global Business study (note 4)

Using chatpdf to study an article: a note on Global Business study (note 4)

The following is my test of the capability to chatpdf.com to support literature review on an article, in this case related to Global Business study. (The name of the article is: "How can virtual and augmented reality facilitate international business?"). Altogether, there are five findings.

Finding 1: on research gaps

My first question: "Does the article hint at certain existing research gaps that are addressed in the article?"

The reply from chatpdf is: "Yes, the article identifies a notable research gap regarding the roles of augmented reality (AR) and virtual reality (VR) in facilitating internationalization activities. While there has been substantial research on how the Internet aids internationalization, there has been limited exploration of how AR and VR contribute to this process. The authors aim to address this gap by investigating the impact of these immersive technologies on the international expansion of services and cultural products, emphasizing their significance as key technologies in the Fourth Industrial Revolution 2."

Finding 2: on theories

My second question: "What theories have been employed in the discussion by the writers?"

The reply from chatpdf is: "The article does not explicitly mention specific theories employed in the discussion. However, it does develop several propositions that serve as a framework for understanding the impact of AR and VR on internationalization. These propositions focus on the effectiveness of AR and VR in inward internationalization, their disintermediation effects in the tourism industry, and their role in stimulating the internationalization of cultural products and creative tangible products like art 5, 3.

The discussion is grounded in the context of international business and marketing theories, particularly those related to service internationalization and the use of technology in enhancing business operations. The authors also reference existing literature on the Internet's role in internationalization to highlight the gap that AR and VR can fill 2."

Finding 3: on research methods

My third question: "What research methods have been employed in the discussion by the writers?"

The reply from chatpdf is: "The article primarily employs a conceptual approach rather than specific empirical research methods. It discusses theoretical propositions regarding the impact of augmented reality (AR) and virtual reality (VR) on internationalization, particularly in the context of services and cultural products. The authors analyze existing literature and case studies to support their arguments and propositions, which include insights into the effectiveness of AR and VR in inward internationalization, their disintermediation effects in tourism, and their role in stimulating the internationalization of cultural products 3, 5.

While the article does not detail specific research methods such as surveys or experiments, it aims to fill a research gap by synthesizing existing knowledge and proposing new avenues for future research on the role of immersive technologies in international business 2."

Finding 4: on research philosophy

My fourth question: "Are there any indications that the research methods used in the discussion are linked to certain research philosophy stances?"

The reply from chatpdf is: "The article does not explicitly state the research philosophy or stance it adopts; however, the conceptual nature of the discussion suggests an alignment with interpretivist or constructivist research philosophies. This is inferred from the following aspects:

1. Theoretical Framework: The authors develop propositions based on existing literature and theoretical insights, which is characteristic of an interpretivist approach that seeks to understand complex phenomena through the lens of existing knowledge and context 3.

2. Focus on Contextual Understanding: The discussion emphasizes the implications of AR and VR in specific sectors like tourism and cultural products, indicating a qualitative understanding of how these technologies can influence internationalization. This aligns with constructivist views that prioritize the subjective interpretation of social phenomena 6.

3. Future Research Directions: The article suggests areas for future investigation, which reflects an openness to exploring diverse perspectives and contexts, a hallmark of interpretivist research 8.

Overall, while the article does not explicitly define its research philosophy, the emphasis on theoretical propositions and contextual analysis suggests a leaning towards interpretivist or constructivist stances."

Finding 5: on practical value

My fifth question: "Do the findings of the study offer any practical value in the realm of Global Business study?"

The reply from chatpdf is: "Yes, the findings of the study offer significant practical value in the realm of Global Business. Here are some key points highlighting this value:

1. Strategic Insights for Businesses: The study emphasizes the importance of incorporating AR and VR technologies into international business strategies, particularly for sectors like tourism and cultural products. This can help businesses enhance their marketing efforts and attract international customers more effectively 6.

2. Disintermediation Effects: The findings suggest that AR and VR can lead to stronger disintermediation effects compared to traditional Internet platforms. This means that businesses can establish more direct connections with consumers, potentially reducing reliance on intermediaries such as travel agents and online booking platforms 5. This insight is valuable for companies looking to streamline operations and improve profit margins.

3. Enhanced Customer Engagement: By utilizing immersive technologies, businesses can create more engaging and immersive experiences for customers, which can lead to increased interest and spending in international markets. This is particularly relevant for tourism and cultural events, where experiential marketing is crucial 7.

4. Policy Implications: The findings also have implications for policymakers, as they highlight the need for support and infrastructure to facilitate the adoption of AR and VR technologies in international business. This can help countries enhance their competitiveness in the global market, especially in tourism-dependent economies 6.

5. Future Research Directions: The study identifies gaps in the current literature and suggests areas for future research, which can guide scholars and practitioners in exploring new opportunities and challenges in the use of immersive technologies in global business 8.

Overall, the findings provide actionable insights for businesses and policymakers aiming to leverage AR and VR for international expansion and improved customer engagement."

Some overall evaluation comments

The replies from chatpdf adequately demonstrate that it has good application skill in Research Methods, including literature review. As  such, this AI tool is very useful to support students' learning on Research Methods, including literature review. This account of the test on an academic article from the Thunderbird International Business Review is particularly informative to Global Business Study students.

Reference: a collection of blog notes on using chatgpt for research purpose.