An introductory agenda on International Marketing

The following introductory discussion agenda is on International Marketing (IM):

1. International marketing defined
• Domestic marketing
• International marketing
• Global marketing management
2. The international marketing environment
• The SLEPT (social, legal, economic, political and technological) approach
3. The developed triad economies
4. The emerging economies
5. Less developed countries
6. Country associated risks
7. The Internet and the World Wide Web
8. The dual technological/ cultural paradox
9. The international competitive landscape
10. International marketing strategies
• Failure factors
• Success factors
• Characteristics of practice in IM
• The international marketing strategy process

Reference
Doole, I. and Lowe, R. (2001) "Chapter 1: An Introduction to International Marketing", International Marketing Strategy, Thomson