International niche marketing for SME in International Marketing

The following discussion agenda is on international niche marketing for small and medium-sized firms (SME) in International Marketing (IM):

 

1. The role of SME sector within the global economy
2. The nature of international marketing in SMEs
• Exporting, international niche marketing, domestically delivered niche services, directing marketing, & participation in the international supply chain
3. Barriers to internationalisation
4. Niche marketing
• The difference between exporting and international niche marketing
5. The significance of generic strategies for SME internationalisation
6. The factors that affet the choice of an SME's international marketing strategy
• Competition and customer factors
• Company factors
• Government support
7. The stages of internationalisation
• Levels of internationalisation
• the passive exporter, the reactive exporter, the experimental exporter,  the well-established exporter, and the proactive exporter
• Characteristics of successful international business-to-business marketers
• Stages in international development
• The multilateral aspects of the internationalisation process
8. Geographic development of SMEs
9. Born-global SMEs
10. Supply chain internationalisation and SMEs
11. The secret of high growth for SMEs and the reasons for failure
12. The future of SME internationalisation

References

1. Doole, I. and Lowe, R. (2001) "Chapter 6: International niche marketing strategies for small and medium-sized firms (SMEs)", International Marketing Strategy, Thomson
2. On niche market: http://en.wikipedia.org/wiki/Niche_market