Asking AI to propose MBA research themes based on key words: psychology of elderly people (information from perplexity.ai)
My question 1: "Please suggest three MBA research themes based on the following key words: psychology of people in their 50s and 60s; the silver economy of Hong Kong, retail marketing communication in Hong Kong."
The reply: "Three suitable MBA research themes that integrate those key words are:
Psychological drivers of silver consumers’ spending in Hong Kong
Focus: How people in their 50s and 60s in Hong Kong psychologically process value, risk, and trust when making retail purchases (e.g. health, financial, lifestyle products).
Possible angles:
Role of life-stage transitions (pre‑retirement vs early retirement) in shaping consumption priorities and saving–spending trade‑offs.
Impact of perceived financial security, health anxiety, and social belonging on willingness to try new brands or channels (online vs offline).
Application of theories such as S‑O‑R, information processing, or socioemotional selectivity to explain differences between 50s and 60s segments.
Silver economy opportunities and business models in Hong Kong retail
Focus: How Hong Kong retailers design and capture value from the growing silver economy (products, services and in‑store/online experiences) for customers in their 50s and 60s.
Possible angles:
Mapping unmet needs in priority sectors (e.g. gerontechnology, wellness, financial services, tourism) and evaluating current business models’ fit with silver consumers.
How government silver‑economy initiatives and demographic trends influence retail strategy, innovation and partnership choices.
Development of a segmentation–positioning framework for “younger‑old” (50–64) vs “older‑old” (65+) within Hong Kong’s retail ecosystem.
Effectiveness of retail marketing communication to silver consumers in Hong Kong
Focus: How different communication strategies and channels influence awareness, attitude, and purchase intentions among Hong Kong residents in their 50s and 60s.
Possible angles:
Comparing digital (social media, YouTube, messaging apps) vs traditional (TV, print, in‑store) communication effectiveness for this age group.
How message framing (health/functional benefits vs emotional/identity messages) and representation (age‑inclusive imagery, stereotypes) affect brand trust and engagement.
Development of a “silver‑friendly communication” framework for Hong Kong retailers, including design of touchpoints along the customer journey.
Each theme is narrow enough for an MBA dissertation yet broad enough to support solid theory, mixed‑methods design, and strong managerial implications in the Hong Kong context."
My question 2: "Based on pragmatism, suggest 4 business issues and 4 research issues related to the three research themes suggested above."
The reply: "Pragmatism emphasizes actionable knowledge, interconnected experience-knowing-acting, and experiential inquiry to address real-world problems practically. This philosophy suits MBA research on silver economy themes by prioritizing flexible methods that yield managerial solutions over rigid theoretical debates. Below are four business issues and four research issues tailored to the three themes, framed pragmatically to focus on practical consequences and organizational relevance.
Business Issues
- Retailers struggle to design marketing communications that resonate with the psychological priorities of Hong Kong's 50s-60s demographic, such as health anxiety or social belonging, leading to suboptimal engagement and sales.
- Hong Kong firms lack tailored business models for silver economy sectors like wellness or gerontechnology, missing opportunities amid government initiatives and aging trends.
Ineffective channel strategies (digital vs. traditional) for silver consumers result in low purchase conversion, as retailers overlook life-stage differences between 50s and 60s groups.
Competitive positioning fails due to undifferentiated segmentation of "younger-old" (50-64) versus "older-old" (65+), limiting market share in Hong Kong's retail landscape.
Research Issues
- Identifying actionable psychological drivers of spending requires mixed methods to test what communication frames (e.g., emotional vs. functional) drive trust and behavior in real retail settings.
- Evaluating silver economy opportunities demands experiential inquiry into retailer-stakeholder experiences to uncover viable innovations grounded in Hong Kong's policy context.
- Measuring marketing communication effectiveness involves tracing consequences of channel choices on attitudes and intentions, using iterative data to refine strategies pragmatically.
Developing segmentation frameworks pragmatically links consumer experiences to business actions, addressing gaps through flexible qualitative-quantitative integration for transferable insights."
My question 3: "Suggest 5 academic references and 5 non-academic references on the 3 research themes above, in Harvard reference format."
The reply: "
Academic References
Non-Academic References
A collection of blog notes on using chatgpt for research purpose.
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