Marketing in a digital world: analysis worksheets
Worksheet 1 [related to task 1]
Challenges: C1 (challenge 1), C2 (challenge 2), etc...
Organizational impacts (High (H)/Medium (M)/ Low (L)
Nature of the challenges: PESTLE in nature (Y = Yes)
Worksheet 2 [related to task 2]
Marketing practices: marketing practice 1 (MP1), marketing practice 2 (MP2), etc.
Marketing practice integrative: Yes (Y)
Marketing practice transformative: Yes
(Y)
No comments:
Post a Comment