Videos on "choosing a dissertation topic" as study materials

 Videos on "choosing a dissertation topic" as study materials

1. How to find a thesis topic: 10 Tips

2. Choosing A Dissertation Topic

3. Brainstorm your Research Topic

Videos on the topic of "argument" in academic writing

 Videos on the topic of "argument" in academic writing

1. Structuring an argument

2. How to Write a Good Argumentative Essay: Logical Structure

3. Introduction of an Argument Essay

4. Arguments in thesis and research writing

5. Writing a counter-argument.

6a. Logic and arguments (deductive and inductive arguments)

6b. Induction and background theories.

6c. Where reasoning goes wrong.

7. The Toulmin method of argumentation. (another briefing)

8. The Three Persuasive Appeals: Logos, Ethos, and Pathos

Also study the related topic of logical fallacies.

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Study materials on research methods pros and cons

 Study materials on research methods pros and cons

1. The Pros and Cons of Interviewing

2. Advantages & Disadvantages of Surveys

3. The advantages and disadvantages of Online focus group discussions

4. QUALITATIVE RESEARCH -- CHARACTERISTICS, ADVANTAGES & DISADVANTAGES

5. QUANTITATIVE RESEARCH: Strengths & Limitations

6. 6 Reasons You Should Do Secondary Research

7. Avoiding Bias

8. Pros and cos of focus group vs interview research.

9. Limitations of participant observation.

10. Desk research: advantages and disadvantages.

11. common pitfalls in research methods to avoid.

Notice: about Facebook ac: Joseph KK Ho

Assignment essay structure for international financial reporting: an illustration

 Assignment essay structure for international financial reporting: an illustration

Topic 1

Topic title: how corporate governance affects IFRS adoption and practices

1. Introduction

** including essay objectives

2. An examination of drivers and barriers of company board of directors' efforts to introduce IFRS

3. An examination of the determination and capabilities of the board of directors to adopt IFRS in their companies

4. An examination of corporate governance scandals that indicate factors that harm corporate financial reporting, including IFR quality.

5. Concluding remarks

References

**** subtitles 2-4 are the essay objectives in this case

Topic 2

Topic title: a review of Provisions, contingent liabilities and assets (IAS 37).

1. Introduction

** including essay objectives

2. An examination of the background, including accounting issues, that led to the introduction of IAS 37

3. A review of the standards of Provisions in IAS 37

4. A review of the standards of Contingent Liabilities in IAS 37

5. A review of the standards of Contingent Assets in IAS 37

6. An examination of issues related to actual practices of IAS 37

7. Concluding remarks

References

**** subtitles 2-6 are the essay objectives in this case

Marketing in a digital world: analysis worksheets

 Marketing in a digital world: analysis worksheets

Worksheet 1 [related to task 1]

Challenges: C1 (challenge 1), C2 (challenge 2), etc...

Organizational impacts (High (H)/Medium (M)/ Low (L)

Nature of the challenges: PESTLE in nature (Y = Yes)

Worksheet 2 [related to task 2]

Marketing practices: marketing practice 1 (MP1), marketing practice 2 (MP2), etc.

Challenges: C1 (challenge 1), C2 (challenge 2), etc...

Marketing practice integrative: Yes (Y)

Marketing practice transformative: Yes (Y)

Some ideas on marketing transformation from the academic literature

Some ideas on marketing transformation from the academic literature

1. David Edelman and Jason Heller. 2015. "How digital marketing operations can transform business" McKinsey Digital, July.

1.1 "Marketing operations is certainly not the sexiest part of marketing, but it is becoming the most important one. With businesses unable to keep pace with evolving consumer behavior and the marketing landscape, the pressure is on to put marketing operations—skilled people, efficient processes, and supportive technology—in a position to enable brands to not just connect with customers but also shape their interactions";

1.2 "Establishing a center-of-excellence function to develop and manage a consistent content operating model across divisions resulted in transparency, new governance, and improved processes. That cut the time to generate content, stopped the growth in costs, and brought new discipline into managing the impact of content. As a result, marketing return on investment has improved by more than 20 percent";

1.3 "Marketers are aware of what needs to be done, and many are taking action. But that often boils down to implementing new technology platforms, adding head count, or increasing digital allocations within the marketing-spending mix. While these are important steps, they won’t solve the challenge. Fundamentally, modern marketing operations calls for the thoughtful, deliberate development of new processes, coordination, and governance";

2. V. Kumar. 2018. "Transformative Marketing: The Next 20 Years" Journal of Marketing Vol. 82 (July 2018), 1–12.

2.1 "... transformations in the marketing function reflect changes in the immediate business environment. While the impact of transformations can be identified through companies’ financial results, a deeper meaning for such a transformation exists in societal changes. In other words, ongoing changes among consumers, markets, and marketing departments feature prominently in the need for business transformations";

2.2 "....geographical boundaries are increasingly blurred, and technology has emerged as a powerful integrator of markets. Consequently, the location advantage that many companies have enjoyed is gradually eroding, and they now must compete in an increasingly global world. Further, an explosion in the varied number of offerings to satisfy niche and specific user needs have made product differentiation more difficult. These changes have made companies rethink their portfolios of offerings";

2.3 "... transformations in the marketing function can produce changes in the immediate business environment, such as through data, technology, and privacy factors. Advances in big data and cloud computing have brought tremendous changes in terms of need for and affordability of data. The adaptability and customization capabilities of these applications have enabled marketers to establish personalized means of communication with their user base. Employees are now able to access all their customer data and information on a point-and-click interface, connect and interact with other stakeholders involved in the marketing process, and deliver meaningful content and offerings";

Some ideas on integrated marketing from the academic literature

Some ideas on integrated marketing from the academic literature

1. Tsai, S.P. 2005. "Integrated marketing as management of holistic consumer experience" Business Horizons (2005) 48, 431 - 441.

1.1 ".... if IMC [integrated marketing communication] refers to nothing more than tactically delivering commercial messages through a mixture of advertising, public relations, special events, product placement, and sales promotion activities, then it does not deserve to include the term "integrated", the connotation of which goes beyond a mere mixture of everything without strategic discretion";

1.2 ".... IMC is capable, through the comprehensive orchestration between communication factors and brand management, of managing effectively the mediated impression of and the direct encounter with the brand. What results is a holistic brand value structure, fully reflecting the mental and physical spaces of the consumer, relevant to his or her sensory, emotional, social, and intellectual experiences";

1.3 "A strategic axis focusing on the holistic consumer experience ought to run through the units of research and development, manufacturing, marketing management, and marketing communications. This brings out the synergy of interrelated elements in these units to cohort the IMC practice, which leads to a sustainable driving force of the brand usage";

2. Sheth, J.N. 2001. "From international to integrated marketing" Journal of Business Research 51 (2001) 5 - 9.

2.1 "In my opinion, international marketing will be replaced by integrated marketing and in the process, will result in two-dimensional shifts. The first shift to integrated marketing will focus more on cross-functional integration and coordination and less on functional adjustments across national boundaries. The second shift will focus more on transnational similarities for target markets across national boundaries and less on international differences";

2.2 "One of the major drivers for integrated marketing on a global basis is the productivity improvement potential through integrated marketing";

2.3 "As operations get organized around global customer accounts, it becomes increasingly necessary to deploy quality consistency across all functional units. For example, the six sigma or zero-defect concept is no longer limited to manufacturing or to line operations, but is extended to all functions, line, and staff. A theory of consistency becomes a very viable concept for integrated marketing";

2.4 "Cross-functional integration required coordination and communication. While functional adjustments are dependent upon contextual determinants, cross-functional integration and coordination is capable of transcending ad hoc, context-driven issues to a higher plane of conceptual theory. ....  it is becoming increasingly evident that we can use well-accepted concepts of economic and social sciences to develop a theory of integrated marketing";

Some suggestions about writing assignment introduction and others (of IFR)

 Some suggestions about writing assignment introduction and format (related to the subject of international financial reporting):

A. Introduction part

1. State the assignment objectives, i.e. objective 1, objective 2 [about the main evaluation tasks to perform and the scope of your study];

2. briefly mention the overall structure of the assignment essay

B. Format part

3. Use subheadings and outlining, i.e., 1., 1.1, 1.2.

C. Others

4. Relate your content and subheadings to the subject objectives (in subject module guide).

5. Cite your textbook, among others, in your discussion.