Some further guidelines on doing managing entrepreneurship innovation and creativity assignment

Some further guidelines on doing managing entrepreneurship innovation and creativity assignment

Extract from the module guide

Formative Assessment - Workshop activities, individual and group presentations, extraCurricular business networking and meetings/conferences/exhibitions. The student experience gained from the formative assessment will be the foundation for the summative assessment. You will be required to keep a log book or diary in order to capture new experiences and challenges. Formative assessment methods will be used to monitor student progress and feedback. Assessment 001

Summative Assessment – 3000 word report that explores the theoretical framework of managing the entrepreneurship, innovation and creative process and the practical development of a concept plan for a viable business idea of your choice. Weighting 100%

My further suggestions

For the formative assessment

For groups of 4 in class to discuss lessons learned on the following 2 case studies:

Case study 1: Red Bull

Case study 2: Groupon

Each student is required to write up a diary to describe their learning from the group discussion on the 2 cases. Try to write your learning and evaluative viewpoints in about 300 words on each case study.

For the summative assessment, my suggested report structure is as follows:

Task 1: on the theoretical framework [1,500 words]

1. Introduction

2. A description of the theoretical framework

3.Concluding remarks

References

Task 2: on concept plan. [1,500 words]

1. Introduction

2 . Details on the concept plan

3. Further  remarks on the main conceptual ideas underlying the concept plan