Wednesday, 20 August 2025

A note on the favoured research methods to use for the 5 Accounting and Finance subjects: for Accounting and Finance students

A note on the favored research methods to use for the 5 Accounting and Finance subjects: for Accounting and Finance students (information from perplexity.ai)


My question 1: "Please tell me what are the top 2 most frequently used research methods for the following subjects in the field of Accounting and Finance over the past 15 years:


1. Financial reporting 2. Auditing 3. Management accounting 4. Corporate finance
5. Corporate governance"

The reply: "Based on available research and academic literature in accounting and finance, the top two most frequently used research methods over the past 15 years in the following subjects are generally as follows:

  1. Financial Reporting:

    • Archival research: Analysis of objective financial data and reports collected from various databases.

    • Empirical/Quantitative research: Use of statistical and econometric methods to examine financial reporting issues.

  2. Auditing:

    • Experimental research: Controlled experiments to study auditor behavior and audit quality.

    • Archival research: Examination of audit-related data such as audit reports, financial statements, and market data.

  3. Management Accounting:

    • Case studies: In-depth qualitative studies of management accounting practices within organizations.

    • Surveys and Field research: Collection of data from practitioners and organizations to analyze management accounting techniques and effectiveness.

  4. Corporate Finance:

    • Empirical/Quantitative research: Statistical analysis of financial markets and corporate finance data.

    • Analytical/Modeling research: Theoretical modeling of corporate finance decisions.

  5. Corporate Governance:

    • Empirical/Archival research: Study of governance structures and outcomes using company data.

    • Survey research: Gathering perceptions and practices related to governance from directors, managers, and stakeholders.

In accounting research, archival and empirical methods tend to dominate financial reporting, auditing, corporate finance, and corporate governance, while management accounting research more frequently uses case study and survey methods. Experimental research is particularly notable in auditing studies, focusing on audit processes and behaviors.

This summary is drawn from academic reviews of research methods in accounting and finance, highlighting the common and prominent methodologies used across these key subject areas over the last 15 years."


My question 2: "Please comment why the most frequently used research methods for these five subjects are somewhat different."

The reply: "The differences in the most frequently used research methods across the five subjects in accounting and finance—financial reporting, auditing, management accounting, corporate finance, and corporate governance—stem from the unique nature, objectives, and contexts of each field:

  1. Financial Reporting focuses on the communication of financial information through statements and disclosures. As a result, researchers rely heavily on archival and empirical methods because these methods enable the examination of large datasets of financial reports, allowing analysis of patterns, compliance, and impacts on stakeholders. The need for objective, data-driven insights encourages the use of quantitative techniques.

  2. Auditing is concerned with the verification and validation of financial information and audit processes. This field frequently uses experimental methods to explore auditor behavior, decision-making, and audit effectiveness under controlled conditions, as well as archival research for analyzing existing audit data and outcomes. The experimental approach helps capture behavioral and psychological aspects not easily observable in archival data.

  3. Management Accounting deals with internal processes that influence decision-making and performance within organizations. It often requires understanding complex and context-specific practices, which makes case studies and surveys more suitable. These qualitative methods allow researchers to explore the nuances, managerial perspectives, and organizational contexts behind management accounting techniques.

  4. Corporate Finance involves financial markets, investment decisions, and corporate funding strategies. It relies extensively on empirical and analytical methods to model financial phenomena and test hypotheses about market behavior and corporate decisions using large datasets. The quantitative nature of finance encourages robust statistical and theoretical analysis.

  5. Corporate Governance studies organizational structures, control mechanisms, and stakeholder relationships. It often employs empirical/archival research to analyze governance data across firms and survey research to gauge perceptions and practices. Governance inherently involves both measurable outcomes and attitudinal factors, necessitating a mix of quantitative and qualitative data.

In essence, the differences arise because each subject's research questions are best addressed by methods that align with the type of data available, required level of control, interpretive depth, and the specific phenomena under study. Quantitative, archival, and empirical approaches suit areas with abundant numerical data and clear performance metrics, while qualitative and experimental methods are favored where understanding behavior, process, and context is crucial. This methodological diversity reflects the multifaceted nature of accounting and finance research."


My question 3: "How do critical theories and behavioral science affect each of these 5 subjects in terms of research methods to use?"

The reply: "Critical theories and behavioral science influence the research methods used in the five subjects of accounting and finance by shaping the perspectives, questions, and interpretive frameworks researchers apply when studying these fields:

  1. Financial Reporting:

    • Critical theories encourage researchers to question the power relations, interests, and social consequences embedded in financial reporting. This perspective often leads to the use of qualitative and interpretive methods such as discourse analysis, case studies, or ethnographic approaches to reveal how financial reporting practices affect different stakeholders and reinforce existing power structures.

    • Behavioral science contributes by focusing on how individuals and groups perceive, interpret, and respond to financial disclosures, promoting experimental and survey methods to study decision-making biases and cognitive processes.

  2. Auditing:

    • Critical theory prompts auditors and researchers to examine broader social and ethical implications of auditing practices beyond compliance, such as the role of audit in accountability and control, encouraging methods like critical ethnography or qualitative interviews.

    • Behavioral science heavily influences auditing research by using experimental designs to understand auditor judgment, decision-making biases, and interactions with clients, helping to improve audit quality.

  3. Management Accounting:

    • Researchers influenced by critical theories often use case studies and qualitative methods to reflect on power dynamics within organizations, the cultural context of accounting practices, and the emancipation of marginalized groups.

    • Behavioral science supports the use of field experiments and surveys to study managerial decision-making, motivation, and cognitive factors affecting management accounting.

  4. Corporate Finance:

    • Critical theory occasionally challenges dominant economic assumptions about financial markets, prompting critical discourse analysis or historical approaches to study how finance influences society and inequality.

    • Behavioral finance is a major influence here, with experimental and empirical research methods used to explore investor behavior, market anomalies, and biases.

  5. Corporate Governance:

    • Critical theories illuminate issues of power, control, and exclusion in governance structures, often employing qualitative and interpretive methods like interviews and ethnography to uncover hidden dynamics.

    • Behavioral science introduces survey and experimental methods to examine board member behavior, decision-making under uncertainty, and group dynamics.

In summary, critical theories typically steer research toward qualitative, interpretive, and emancipatory methods that uncover underlying social and power structures, while behavioral science favors experimental, survey, and empirical approaches focusing on psychological and decision-making processes. Both perspectives enrich the methodological diversity by addressing complementary dimensions—critical theory emphasizing societal context and power, behavioral science emphasizing cognitive and individual behavior—in accounting and finance research."


My question 4: "How would the choice of the research philosophy, notably positivism, interpretivism and pragmatism affect these 5 subjects in terms of the research methods to use?"

The reply: "The choice of research philosophy—positivism, interpretivism, or pragmatism—significantly affects the research methods used in the five accounting and finance subjects by shaping how reality is understood and knowledge is generated:

  1. Positivism:

    • Positivism assumes an objective reality that can be measured and explained through empirical observation and hypothesis testing. It aligns well with quantitative methods, statistical analysis, experiments, and archival research.

    • In financial reporting, auditing, corporate finance, and corporate governance, positivism dominates because these fields emphasize measurable outcomes, causal relationships, and generalizable laws.

    • For management accounting, positivism supports surveys and quantitative assessments of internal accounting systems where objective data is available.

    • Positivist research seeks to produce law-like generalizations and tends to favor deductive approaches.

  2. Interpretivism:

    • Interpretivism asserts that reality is socially constructed and subjective, focusing on meanings, context, and human experience.

    • This philosophy favors qualitative methods such as case studies, interviews, ethnography, and discourse analysis to understand the complexities of accounting practices.

    • It is particularly relevant in management accounting and corporate governance, where researchers explore organizational culture, power dynamics, and stakeholder perspectives.

    • Interpretivism leads to inductive, context-sensitive research that values depth of understanding over broad generalization.

  3. Pragmatism:

    • Pragmatism prioritizes research questions and practical outcomes over adherence to any single philosophy. It values the use of mixed methods, combining qualitative and quantitative techniques as appropriate.

    • Pragmatism encourages flexibility and methodological pluralism across all five subjects, allowing researchers to draw on positivist methods for objective measurement and interpretivist methods for contextual insights.

    • For example, pragmatism supports using experiments and archival data combined with case studies and surveys to yield comprehensive insights into auditingfinancial reporting, and corporate governance.

In sum, positivism leads to quantitative and experimental methodsinterpretivism to qualitative and contextual methods, and pragmatism to a combination or mixed-methods approach depending on the research questions. The subject matter’s nature and the research goals determine which philosophy and methods are most appropriate. Pragmatism's flexibility is increasingly valued for addressing complex, multi-faceted accounting and finance issues effectively."



A collection of blog notes on using chatgpt for research purpose.

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