The two versions on the notion of contextualization in consulting and academic types of MBA dissertation projects:
Version 1 of contextualization: In the consulting oriented type of dissertation project, contextualization is about depicting a set of related management-concerns items (in the management-concerns diagram), which serves as the heeded real-world problem context to better comprehend the research objectives (in the theoretical framework level-0). In turn, such research objectives explicitly respond to the management-concerns as recognized in the management-concerns diagram. [note: I recommend the usage of the agile literature review approach to investigate the consulting type of research project).
Version 2 of contextualization: In the academic oriented type of dissertation project, contextualization is about how the academic ideas of your choice as related to your research objectives represent an intellectual response to other relevant academic ideas as identified in your literature review and associated research gap analysis. Such intellectual response more often not is original [non-overlapping with others' existing ideas] in nature (thus having good academic value). Your academic ideas could be supportive to or against others' academic ideas in the academic literature, which clarifies the context of your academic dissertation work.
Reference: two types of MBA dissertation projects.
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