Some clarification about literature review with reference to theoretical framework levels 0 and 1a

Some clarification about literature review with reference to theoretical framework levels 0 and 1a: queries and answers

Query 1: "... confused about the definition of academic idea. SWOT, PEST , Sales Funnel, 7Ps of Marketing, psychological consumer behaviours are they academic idea?"

Answer: Yes, they are academic ideas; more specifically, analytical ideas or management theories. The video on "scientific claims" is a useful study material in this regard.

Query 2: ".... [academic ideas] must have some key words like model or theories ?"

Answer: Yes, all the academic ideas must clearly labelled in theoretical framework level 1a: e.g. the 5-Force Model of Porter (year), the open innovation model of XXX (year). The labels of them use harvard referencing (surname, year).  Note: do not use academic article titles or textbook titles to label an academic idea. For example, "Transformational Transparency in Supply Chains" of Searcy et al (2022) is not right; because this is an article title; the article does have a model called "a model of transformational transparency". The article info is : "Transformational Transparency in Supply Chains: Leveraging Technology to Drive Radical Change" California Management Review 2022, Vol. 65(1) 19–43, by Cory Searcy, Pavel Castka, Jakki Mohr, and Sönke Fischer.

Query 3: "What is the complexity of the above terms if they are academic idea?"

Answer: The classification exercise on idea complexity is a bit judgmental; while no strict model answer, you could consider the following guideline: 

(i) More element, more linkages between elements of the model, thus more complex [the 5-Force model has 5 elements (forces)];

(ii) More complex elements in the model means the overall model is more complex [Each of the five forces of Porter's model has ingredient conceptual elements; each element is relative complex too explain].

(iii) More steps involved in the model (academic ideas) in analysis means the model (e.g. core competence theory of XXX and XXX (year) is more complex, while the Systemic PEST analysis model of Ho (year) is much simpler.

Query 4: "What is the complexity of the above terms [e.g. PEST analysis and SWOT analysis] if they are academic idea?"

Answer: If the complexity scale is from 1 to 5, then they belong to complexity level 2 (they are mainly Diploma level ideas).

Query 5: "could these academic ideas extracted from newspaper, article or journals , or all are also acceptable?"

Answer: Best choice is from refereed academic journals; second best choice is from textbooks; third best choice is from professional magazines, notably Harvard Business Review; last option is from newspapers, e.g. an article from Wall Street Journal written by a famous university professor about {covering} a particular management theory.

Additional readings: 

(i) an illustration of academic ideas with regard to the topic of innovation capability. 

(ii) For producing a proper theoretical framework level 0, you may need to do a rough coding exercise on your management-concerns diagram so that your theoretical framework level 0 clearly refer to more specific academic terms as key words for literature search purpose. E.g. a management-concern item as:

"Item 3[MC] Concerned about senior Flight Dispatch as leadership to assist all the new joiner in ABC Airways Ltd"

Theoretical framework item as: to evaluate the leadership competence, with special regard to coaching new Flight Dispatch staff of ABC Airway Ltd".

The key words of leadership competence and coaching competence are more useful for doing literature review purpose.