How to split 1 zone 2 (organizational capabilities) item into 2 items: a note on item splitting in the ALRA.

In one of the research methods class discussion, I have come across a case study from a MBA student's whose dissertation project is quite focused on luxury brand management. In the discussion, it was thus very clear that the zone 2 (organizational capabilities) item (re: the ALRA) is:

In management-concerns diagram: concerned about the adequacy of the luxury brand management competence of ABC Ltd.

And the corresponding item in theoretical framework level-0 is: to evaluate the luxury brand management competence of ABC Ltd.

I then suggested that the student to discuss with her case study gatekeeper to come up with 1 more zone 2 item to make the total zone 2 items into 2 items. This can also be achieved by splitting the identified zone 2 item of "concerned about the adequacy of the luxury brand management competence of ABC Ltd" [1 item] into two items by studying a textbook on luxury brand management. I now refer to the table of content of the textbook of MICHEL CHEVALIER and GE´RALD MAZZALOVO (2012) Luxury Brand ManagementA World of Privilege Second Edition, John Wiley & Sons Singapore Pte. Ltd., which shows the following topics, among others:

Chapter 8: communication

Chapter 9: Retailing

Chapter 10: Licensing strategy.

In this case, the student could discuss with the case study gatekeeper (and other stakeholders) to consider the following luxury brand management topics for item-splitting:

Option 1: "concerned about the luxury brand communication management competence of ABC Ltd."

Option 2: "concerned about the luxury brand retailing management competence of ABC Ltd."

Option 3: "concerned about the luxury brand licensing management competence of ABC Ltd.

The student could then choose 2 of the three options above to make up the 2 zone 2 items in the management-management concerns diagram and the corresponding theoretical framework diagram.

Lastly, the student needs to do literature search for these two items as well as studies the underlying management topic of core competence.