Assignment Brief: Quality Management for Organisational Excellence
Subject:
Individual analysis of the included case study material
Submission date: 10 Jan 2020
Notes:
1. A maximum of 3000 words. You may use tables and
diagrams which will not be included in the word count.
2. The assignment must be presented in a form that
complies with the basic conventions of a report format (see Guide to Basic
Study Skills).
3. An electronic copy of your assignment has to be
submitted to Turn-It-In.
Assessment:
Your
work will be assessed against the following criteria:
1.Knowledge – Your work should show knowledge of the
module content.
2.Understanding – Your report should demonstrate an understanding
of UGB 262 QualityManagement for Organisational Excellence.
3.Insight – Your report should show an ability to analyse the
‘case study’ in the light of themodule content and your own reading.
4.Clarity – Your report should be well structured and clearly
presented.
Notes:
1. The assignment must be presented in a form that
complies with the basic conventions of areport format (see Guide to Basic Study
Skills). An electronic copy must be
submitted toTurnitin via ‘Canvas’.
2. Word count – 3000 words
Assignment Guidance Notes:
Business
Report Structure.
Size
12 font, spacing 1.5, include word count at the end of the report.
Report
Presentation
·
Front Sheet –
Name / Student Number / Programme / Module / Date / Workshop TutorName
·
Table of Contents
·
Introduction
·
Main Body of
Report – Analysis of theory and practice related to this ‘case study’
·
Conclusion and
Recommendations
·
Appendix – not
included in word count
General
guidance and typical distribution of word count would be:
Introduction
- 250 words
Main
body analysis – 2000
Conclusion
and Recommendations – 750 (collective)
The
criteria for grading the assignment will be:
The
assignment will be graded for individuals on the basis of the specific criteria
outlined in the Generic Assessment Criteria (Undergraduate) on the following
page.
Note:
The “Presentation”
element of the Generic Assessment Criteria (Undergraduate) will also be used
(additional to the above assignment guidance notes) to assess the report
structure.
Refer to the Populala
Company case study (below) for this assignment:
The case study – Populala Company
Populala Company is in trouble. John Chan has
purchased the century old company in Hong Kong from the founding family in
2016. The company has around 500 employees in total. More than 70% of them work
in the factory in mainland China. John took up the top management position of
the company as its CEO after the company acquisition, and brought with him a
few trustworthy family members to join the management team of the company. The
company’s main business is to manufacture and sell building construction-related
equipments to industrial customers in Hong Kong and South East Asia. Now, as he
reviews the 2018 results he is perplexed. After gaining control of the company,
John Chan has invested heavily in state of the art equipment and consolidated
operations in an effort to improve performance and reduce redundancy. He has
also replaced much of the stodgy management team inherited from the previous
owners, provided extensive management training for supervisors, and implemented
personnel policies and operating procedures to provide appropriate controls.
Yet the trend is unmistakable. Sales are down and production costs are up.
Populala Company has lost money in 2018 —the first loss in the history of the
company! A number of reasons have been
offered by the management team of Populala, notably: the impact of the
USA-China trade war, the inexperience of the recently recruited managers in the
production and sales department, and the increasingly sophisticated product
demand from Populala’s customers. Moreover, there is an increase in sick leave
from quite a number of middle-managers in the production and marketing
departments due to high work stress. A major change is needed, in John Chan’s
view.
John Chan is active in industry association
work and knows that leading companies in his industry have adopted Total
Quality Management. Executives from these companies speak regularly at industry
forums about how their TQM programs have produced major improvements in their
organizations. John is now evaluating the feasibility and desirability of
implementing TQM at Populala. Nevertheless, Populala does not have cost of
quality reports from its Accounting Department, and the Accounting Manager is
not familiar with the cost of quality topic anyway. John is unable to tell the
difference between TQM and ISO 9000 while the other senior managers all claim
that they are knowledgeable in quality control and have been practising it well
in Populala. Nevertheless, John feels that he needs to act quickly with outside
help from some competent TQM consultants to evaluate the TQM initiative for
Populala.
Assignment
As the newly appointed TQM consultant to
Populala, you have been asked by the Senior Management Team to prepare a 3000
word report to explain how you would introduce a companywide quality
improvement strategy. This report must also include a response to the following
questions.
1. What is Quality and what are the key
elements of ‘Total Quality Management’
2. List and explain the requirements for the
Implementation of Total Quality Management,
3. What strategies would you use to establish
a quality culture in Populala,
4. Describe how you would use ISO 9000 as an
entry into TQM.
The criteria for grading the
assignment will be:
Ø First
(70-100%):
Authoritative
grasp of the concepts, methodology and content introduced through the module;
applied all relevant theories implied by the guidance questions; all of the
main features of the case drawn out and additional original insights which add
to the analysis of the case; ideas reflecting depth and confidence of
understanding of case issues; clear, concise presentation of ideas making good
use of the conventions of a report format.
Ø Upper
Second (60-69%):
Sound level of
understanding based on competent grasp of relevant concepts, methodology and
content introduced through the module; applied most of the relevant theories;
all of the main features drawn out; coherent, well-structured report.
Ø Lower
Second (50-59%):
Applied the
main frameworks; demonstrates a coherent response to the case issues; most of
the key pints correctly analysed; the underlying logic of analysis is sound and
so the report.
Ø Third
(40-49%):
Applied some of
the main frameworks; some of the main features of the case brought out
correctly; some flaws in the structure of the report (e.g. re-open analysis in
conclusions; mixing up conclusions and recommendations)
Ø Fail
(0-39%):
Some knowledge of main concepts but
major omission and/or misunderstanding. Structure & nature of the report is
overly descriptive. Arguments poorly supported and little or no analysis and
reflection. Considerable limitations in ability to perceive the linkage between
theory and practice.
No comments:
Post a Comment