Saturday 25 May 2019

Specific concepts and topics covered in the teaching materials of UK 2019


Specific concepts and topics covered in the teaching materials of UK [try to use them in your assignment works]

(url address: https://josephho33.blogspot.com/2019/05/specific-concepts-and-topics-covered-in.html)


Topic 1: Micro-enterprise

Topic 2: Value co-creation/ internet of things
** video: Internet of things

Topic 3: Global citizenship

Topic 4: Belbin team roles

Topic 5: Reflective practice [need to study UK lecture notes on this topic]

Topic 6: PEST analysis, SWOT analysis, Porter's 5-Force model and Value Chain analysis
* Videos: SWOT analysis; PEST analysis; Porter's 5-Force model; Value Chain analysis; reading: SWOT analysis.

Topic 7: Vision and mission statement
* Reading: examples of vision and mission statements

Topic 8: Contingency plan
Topic 9: Business model canvas
* Reading: an explanation of the business model canvas

Topic 10: Marketing, market research and marketing campaign
* Videos: steps to do marketing campaign; market research (what is); steps of market research

Topic 11: Human resource management, finance and legal matters, operations

Topic 12: International advertising and promotion

* Video 1: international advertising; a reading on international advertising.

Topic 13: Perceptions of entrepreneurship

Topic 14: Policies to promote global entrepreneurship

Topic 15: Design thinking and lateral thinking (for idea generation)
* Video 1: design thinking; lateral thinking.

Topic 16: Global issues and global entrepreneurship issues
* reading: Global issues (UN)

Topic 17: Concept/ Business Plan Outline
"Concept/Business Plan Outline – The idea, The Mission and Value Statements, Market Research, Marketing, Operations/Business Model Canvas, Human Resource Management, Finance, Legal, Contingency Plan. "




Assignment tasks and related topics

Task 1 (individual academic essay on a chosen topic related to a chosen theme): refer to the updated list of themes: may use some of the topics above in your essay. The main focus is on "issues and challenges" of your chosen topic.
Task 2 (group business project and report [practical report]): Must use: topics 1, 6, 7, 8, 9, 10, 11 and 17; probably: topics 2, 3 and 12
Task 3 (individual reflective report on the whole course [i.e. tasks 1 and 2 and the subject content as a whole]): topics 4 and 5

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