Specific concepts and topics covered in the teaching materials of UK [try
to use them in your assignment works]
(url address: https://josephho33.blogspot.com/2019/05/specific-concepts-and-topics-covered-in.html)
(url address: https://josephho33.blogspot.com/2019/05/specific-concepts-and-topics-covered-in.html)
Topic 1: Micro-enterprise
Topic 3: Global citizenship
Topic 4: Belbin team roles
Topic 5: Reflective practice [need to study UK lecture notes on this topic]
Topic 6: PEST analysis, SWOT analysis,
Porter's 5-Force model and Value Chain analysis
* Videos: SWOT analysis; PEST analysis; Porter's 5-Force model; Value Chain analysis; reading: SWOT analysis.
* Videos: SWOT analysis; PEST analysis; Porter's 5-Force model; Value Chain analysis; reading: SWOT analysis.
Topic 8: Contingency plan
Topic 10: Marketing, market research and
marketing campaign
* Videos: steps to do marketing campaign; market research (what is); steps of market research;
* Videos: steps to do marketing campaign; market research (what is); steps of market research;
Topic 11: Human resource management,
finance and legal matters, operations
Topic 12: International advertising and
promotion
* Video 1: international advertising; a reading on international advertising.
* Video 1: international advertising; a reading on international advertising.
Topic 13: Perceptions of entrepreneurship
Topic 14: Policies to promote global entrepreneurship
Topic 15: Design thinking and lateral thinking
(for idea generation)
* Video 1: design thinking; lateral thinking.
* Video 1: design thinking; lateral thinking.
Topic 16: Global issues and global entrepreneurship
issues
* reading: Global issues (UN);
Topic 17: Concept/ Business Plan Outline
"Concept/Business Plan Outline – The idea, The Mission and Value Statements, Market Research, Marketing, Operations/Business Model Canvas, Human Resource Management, Finance, Legal, Contingency Plan. "
* reading: Global issues (UN);
Topic 17: Concept/ Business Plan Outline
"Concept/Business Plan Outline – The idea, The Mission and Value Statements, Market Research, Marketing, Operations/Business Model Canvas, Human Resource Management, Finance, Legal, Contingency Plan. "
Assignment tasks and related topics
Task 1 (individual academic essay on a chosen topic related to a chosen theme): refer to the updated list of themes: may use some of the topics above in your essay. The main focus is on "issues and challenges" of your chosen topic.
Task 2 (group business project and report [practical report]): Must use: topics 1, 6, 7, 8, 9, 10, 11 and 17; probably: topics 2, 3 and 12
Task 3 (individual reflective report on the whole course [i.e. tasks 1 and 2 and the subject content as a whole]): topics 4 and 5
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