Sunday, 28 September 2025

A brief teaching note on interpretive ethnography as a research methodology

A brief teaching note on interpretive ethnography as a research methodology (information from perplexity.ai)


My question: "Briefly highlight the main ideas of interpretive ethnography as a research methodology in social science with regard to the following topics: (1) favored research philosophy, (2) favored research approach(es) (both on (i) the research methods (i.e. quantitative, qualitative mixed methods) and (ii) the reasoning approaches (i.e. inductive, deductive and abductive reasoning).) (3) favored research method design techniques, (4) favored research method design quality criteria, (5) favored data analysis techniques, and (6) favored researcher's impression management approach in conducting the interpretive ethnography as a research methodology."
The reply: "To provide a concise, well-informed summary of interpretive ethnography as a research methodology in social science focusing on the specified topics, I will synthesize relevant information from gathered search results about interpretivism and ethnographic research approaches.

This synthesis will cover:

  1. Favored research philosophy,

  2. Favored research approaches (methods and reasoning),

  3. Favored research method design techniques,

  4. Favored research method design quality criteria,

  5. Favored data analysis techniques,

  6. Favored researcher's impression management approach.

I will now generate the focused summary. Interpretive ethnography as a research methodology in social science is rooted in the interpretivist research philosophy, which emphasizes understanding social reality as constructed through human experiences and shared meanings within their social contexts. Researchers in this paradigm reject the idea of an objective, singular reality and instead seek to understand the subjective meanings, motivations, and reasoning of individuals in natural settings.

Favored research approaches include qualitative methods, particularly ethnography, which involves immersive, long-term engagement within a cultural or social group to generate detailed, rich descriptions ("thick description") of social phenomena. Interpretive ethnography employs inductive and abductive reasoning to allow theory to emerge from the data collected rather than testing predefined hypotheses. Quantitative methods are generally secondary or used complementarily.

In terms of research method design, interpretive ethnography favors naturalistic inquiry conducted in the participants' natural social contexts, emphasizing extensive fieldwork, participant observation, and in-depth interviews. The researcher acts as an instrument of data collection, using personal insight to interpret meanings while remaining reflexive and aware of their biases.

Quality criteria in interpretive ethnography prioritize credibility, authenticity, and trustworthiness through transparent, systematic data collection and analysis processes. This includes iterative data collection with concurrent analysis, allowing research questions and focus to adapt based on emerging insights. Rich, contextualized narratives replace statistical validation.

Data analysis techniques focus on interpretive analysis, seeking to understand phenomena from the participants' perspectives. This involves thematic coding, narrative analysis, and hermeneutic interpretation to capture the complexity and multiplicity of meanings within the social setting.

Regarding the researcher's impression management, interpretive ethnographers engage in reflexivity, acknowledging their embeddedness in the research context and the influence of their perspectives on data interpretation. They build trust and rapport with participants to gain deeper insight and ensure that their interpretations fairly represent participants' realities."



A collection of blog notes on using chatgpt for research purpose.

A brief teaching note o realist ethnography as a research methodology

A brief teaching note on realist ethnography as a research methodology (information from perplexity.ai)


My question: "Briefly highlight the main ideas of realist ethnography as a research methodology in social science with regard to the following topics: (1) favored research philosophy, (2) favored research approach(es) (both on (i) the research methods (i.e. quantitative, qualitative mixed methods) and (ii) the reasoning approaches (i.e. inductive, deductive and abductive reasoning).) (3) favored research method design techniques, (4) favored research method design quality criteria, (5) favored data analysis techniques, and (6) favored researcher's impression management approach in conducting the realist ethnography as a research methodology."

The reply: "Realist ethnography as a research methodology in social science can be summarized briefly based on the following topics:

(1) Favored Research Philosophy:
Realist ethnography is grounded in a philosophical stance of realism, which assumes that there is an observable reality that exists independently of the researcher's interpretations but is also influenced by socio-cultural factors. It often aligns with critical realism, which combines ontological realism with a focus on social structures and human agency, seeking to explain how social phenomena arise from underlying mechanisms and contextual factors.

(2) Favored Research Approaches:
(i) Research Methods: Realist ethnography primarily adopts qualitative methods such as immersive participant observation, detailed field notes, direct interviews, and cultural artifact collection to produce rich, contextualized accounts. It may also embrace mixed methods approaches to complement qualitative data with quantitative elements if needed for comprehensive understanding.

(ii) Reasoning Approaches: Realist ethnography employs abductive and retroductive reasoning that go beyond mere description. Abduction allows for identifying plausible explanations from observed data, while retroduction involves theorizing about underlying causal mechanisms. Both reasoning modes help link empirical observations to deeper social structures and contexts.

(3) Favored Research Method Design Techniques:
The methodology emphasizes prolonged engagement in the field, immersive participant observation, comprehensive note-taking (including verbatim quotations), and reflexivity by the researcher about their influence on the setting. Data collection is iterative, with ongoing analysis informing successive data gathering phases, often guided by theory development from the observed phenomena.

(4) Favored Research Method Design Quality Criteria:
Quality is judged by the authenticity, contextual depth, and explanatory power of the ethnographic account. Criteria include thick description, accuracy of cultural representation, reflexivity (researcher awareness of biases), prolonged engagement, and transparency in linking empirical data to underlying causal explanations. Objective narration balanced with participants’ voices is key.

(5) Favored Data Analysis Techniques:
Data analysis involves detailed qualitative analysis such as coding for themes, patterns, and processes, combined with comparative methods and constant reflection to identify causal mechanisms. Critical realist ethnography also incorporates analytical techniques that reveal the connections between individual agency and structural influences, often using abductive and retroductive logic.

(6) Favored Researcher's Impression Management Approach:
The realist ethnographer aims for a stance of commitment to objectivity and transparency, balancing the immersive involvement with reflexive practices that acknowledge and mitigate the researcher's impact. They seek to preserve the authentic voices of participants, often including direct quotes and thick description, while maintaining a critical distance to interpret and explain observed phenomena credibly.

In sum, realist ethnography blends immersive qualitative fieldwork with critical realist philosophy, employing abductive and retroductive reasoning to produce rich, contextualized, and explanatory accounts of social life that faithfully represent cultural realities while linking them to broader social structures."



A collection of blog notes on using chatgpt for research purpose.


A brief note o the comparison of the data gathering strategy of photovoice and archival research: for Housing Studies students

A brief note o the comparison of the data gathering strategy of photovoice and archival research: for Housing Studies students (information from perplexity.ai)


My question 1: "Briefly compare the data gathering strategies (e.g. recruitment of participants or raw data collection, sample size, etc.) of the research methods of (1) photovoice interview and (2) archival research in the context of a 4-month Housing Studies dissertation project."

The reply: "For a 4-month Housing Studies dissertation project, the data gathering strategies for photovoice interviews and archival research differ significantly in recruitment, data collection, and sample size.

Photovoice Interview:

  • Recruitment often involves purposive or snowball sampling to recruit community participants who are willing to invest time (e.g., 5-10 hours over weeks) in participating, which may lead to self-selection bias favoring more community-involved individuals.

  • Participants are trained on what and how to photograph aspects of their environment relevant to the research themes (e.g., housing or quality of life issues).

  • Sample sizes tend to be small (e.g., around 10 participants) due to the depth of engagement, with participants producing photographic narratives.

  • Data collection includes participants taking photos reflecting their lived experiences over a defined period, followed by in-depth semi-structured interviews discussing the photos, sometimes supplemented by focus groups or exhibitions for collective reflection and dissemination.

Archival Research:

  • Archival research relies on locating, selecting, and retrieving existing documented materials relevant to the housing topic (government records, historical documents, policy papers, newspapers).

  • No participant recruitment is required; instead, emphasis is on accessing relevant and credible archival sources.

  • Sample size relates to the quantity and scope of documents analyzed, often dependent on time constraints and source availability.

  • Data collection is document-based, involving systematic review, coding, and analysis of textual or visual materials from archives.

In summary, photovoice interviews involve active participant recruitment, small sample sizes, and primary data collection through participatory photography and interviews, suitable for capturing lived experiences within a short time frame. Archival research involves no participant involvement, uses pre-existing documentary data, and allows broader data coverage but limits immediacy of lived perspectives. Both methods can be complementary in a 4-month dissertation depending on research objectives."


My question 2: "Please provide 2 illustrative examples, one on the photovoice interview and the other one on the archival research, on our topic of discussion related to a Housing Studies dissertation project."

The reply: "Here are two illustrative examples related to a Housing Studies dissertation project:

Photovoice Interview Example:
A Photovoice study was conducted with older adults with lived experience of homelessness (OPEH) to explore their experiences of aging in supportive housing programs. Participants (about 11) took photographs representing aspects of their housing and community environments that affected their well-being and sense of place. Semi-structured interviews were conducted to discuss the photos, focusing on themes such as social connectivity, safety, and access to amenities. The project engaged participants as co-researchers and helped identify supportive housing features important to aging OPEH. It also empowered participants by increasing their engagement and community connectedness, producing both individual and policy-relevant outcomes in the housing context.

Archival Research Example:
An archival research study in Housing Studies might involve analyzing government housing policy documents, urban planning records, and historical housing market data to understand shifts in affordable housing availability over decades. The researcher would gather relevant documents from public archives, digitized databases, and libraries, focusing on policies impacting low-income housing supply and demand. Systematic coding and thematic analysis of these documents would reveal trends and policy impacts on housing access. This approach uses no participant recruitment but leverages rich historical data to contextualize contemporary housing challenges in a dissertation project.

These examples illustrate the distinct approaches: photovoice centers on participant-generated visual and narrative data, while archival research utilizes existing documentary evidence to explore housing-related issues."


A collection of blog notes on using chatgpt for research purpose.


A brief note on the comparison of the data gathering strategy of narrative interview and questionnaire survey

A brief note on the comparison of the data gathering strategy of narrative interview and questionnaire survey (information from perplexity.ai)


My question: "Briefly compare the data gathering strategies (e.g. recruitment of participants, sample size, etc.) of the research methods of (1) narrative interview and (2) questionnaire survey with reference to 4-month MBA and Housing Studies dissertation projects."

The reply: "The data gathering strategies for narrative interviews versus questionnaire surveys differ notably in participant recruitment, sample size, and data collection approach, especially in the context of 4-month MBA and Housing Studies dissertation projects.

Narrative Interview:

  • Recruitment tends to focus on purposeful sampling of information-rich participants who have relevant experiences or stories to share. This sampling is usually small and qualitative to gain in-depth insights.

  • Sample sizes are typically small to allow detailed, rich narrative data collection. Several interviews may be conducted sequentially, allowing time for transcription and reflection.

  • Data collection involves open-ended, non-directive interviewing following structured phases: initiation, main narration (non-interruption), questioning, and concluding talk. This is time-intensive and requires interviewer skill to elicit rich personal narratives.

Questionnaire Survey:

  • Recruitment is often broader and may use random or convenience sampling to achieve a larger, statistically representative sample.

  • Sample sizes tend to be large to allow for quantitative analysis, hypothesis testing, and generalization of results.

  • Data collection is done through structured instruments with closed-ended questions designed for quick and efficient data gathering and analysis.

In a 4-month MBA dissertation, narrative interviews might be used for exploratory qualitative understanding from a few participants, while questionnaire surveys permit quantitative measurement involving larger samples within tight time constraints. In Housing Studies projects, narrative interviews can capture rich personal housing experiences of targeted participants, while surveys can identify broader trends within Gen Z middle-class populations. The choice between the two depends on research goals, time, and resource constraints.

This summary aligns with narrative interviewing principles emphasizing depth and rich storytelling from a small, purposively selected sample, versus questionnaire surveys prioritizing breadth and statistical representation with larger samples. Narrative interviews typically involve purposive recruitment of a small number of information-rich participants to elicit detailed personal stories through open-ended, non-directive interviewing. Sample sizes are small due to the time-intensive nature of collecting and analyzing rich qualitative data. The interview follows phases including initiation, uninterrupted narration, questioning, and concluding talk. This method suits 4-month MBA and Housing Studies dissertations when deep understanding of individual experiences is prioritized.

Questionnaire surveys recruit larger, often random or convenience samples to achieve statistical representativeness. Sample sizes are larger to allow quantitative analysis, with data collected via structured instruments containing closed-ended questions for efficiency. This method fits dissertations needing broader trend identification or hypothesis testing within the constraints of a short project timeline.

For 4-month MBA projects, narrative interviews are used for exploratory insight with few participants, while surveys enable data collection from many respondents. In Housing Studies, narrative interviews uncover rich personal housing stories among selected Gen Z middle-class participants, whereas surveys capture wider population patterns. The strategies differ mainly in recruitment purpose, sample size, and data depth, reflecting qualitative versus quantitative goals and timing considerations."


A collection of blog notes on using chatgpt for research purpose.