Discuss with Chatgpt to come up with a dissertation proposal based on a student's personal interest: a note for MBA students

Discuss with Chatgpt (accessed via poe.com) to come up with a dissertation proposal based on a student's personal interest: a note for MBA students.

The following is my discussion record with with Chatgpt about dissertation project proposal formulation based on a student's personal interest.

Introduction and my first question: "I am a part-time MBA student. As my personal interest is to attend singer concerts in Hong Kong, my research topic is: to study consumers' concert experience in Hong Kong with local singers (e.g. Aaron Kwok) and korean singers (e.g. IU) and how to further enhance consumers' concert experience. Specifically, I would like to employ interpretive phenomenological analysis (main for interview research with concert consumers), questionnaire survey and focus group. The underlying research philosophy is pragmatism. With these basic ideas from me, could you come up with a dissertation proposal for me? Tks a lot."

The reply from Chatgpt is: "Dissertation Proposal: Enhancing Consumer Concert Experiences in Hong Kong

Title

Exploring Consumer Concert Experiences in Hong Kong: A Study of Local and Korean Singers

Introduction

The concert experience has evolved into a complex interaction between artists and consumers, influenced by cultural preferences and social dynamics. This research aims to understand the concert experiences of consumers in Hong Kong, focusing on both local and Korean singers, and to identify ways to enhance these experiences.

Research Objectives

To explore the lived experiences of consumers attending concerts in Hong Kong.

To compare consumer experiences with local singers versus Korean singers.

To identify key factors that enhance or detract from the concert experience.

To provide actionable recommendations for concert organizers and artists to improve consumer satisfaction.

Research Questions

How do consumers describe their concert experiences in Hong Kong?

What differences exist in the experiences of consumers attending concerts of local versus Korean singers?

What factors contribute to an enhanced concert experience from the consumer perspective?

Methodology

Research Design

This study will employ a mixed-methods approach, incorporating interpretive phenomenological analysis (IPA), a questionnaire survey, and focus groups.

Data Collection

Interviews: Conduct in-depth interviews with concertgoers to gain insights into their personal experiences and feelings related to concerts.

Questionnaire Survey: Distribute a structured questionnaire to a larger sample to quantify consumer preferences and satisfaction levels.

Focus Groups: Organize focus group discussions to explore collective experiences and gather diverse perspectives.

Sampling

Interviews: 15-20 participants, selected through purposive sampling to ensure a mix of demographics and concert experiences.

Survey: Aiming for at least 200 respondents to ensure statistical relevance.

Focus Groups: 3-4 groups, each consisting of 6-8 participants.

Data Analysis

IPA: Analyze interview transcripts to identify themes and patterns in consumer experiences.

Quantitative Analysis: Utilize statistical methods to analyze survey data for trends and correlations.

Focus Group Analysis: Thematic analysis of discussions to complement findings from interviews and surveys.

Theoretical Framework

The research will be grounded in a pragmatist philosophy, focusing on practical outcomes and real-world applications of findings to enhance concert experiences.

Expected Contributions

A comprehensive understanding of the factors influencing concert experiences in Hong Kong.

Practical recommendations for concert organizers and artists to improve consumer satisfaction.

Contributions to academic literature on consumer experiences in the entertainment industry.

Timeline

Months 1-2: Literature review and development of research instruments.

Months 3-4: Data collection (interviews and surveys).

Months 5: Focus group discussions.

Months 6-7: Data analysis.

Month 8: Writing and revisions.

Month 9: Final submission.

References

(To be developed based on the literature review)

This proposal outlines a structured approach to studying concert experiences in Hong Kong, aimed at producing valuable insights for both academics and practitioners in the field."

My next question is: "What specific themes should I focus on during the interviews with concertgoers?"

The reply from Chatgpt is: "Here are some specific themes to focus on during your interviews with concertgoers:

1. Emotional Response

How do concertgoers feel before, during, and after the concert?

What emotions are most prevalent during performances?

2. Cultural Significance

How do local and Korean singers resonate culturally with attendees?

What role does cultural identity play in their concert experiences?

3. Expectations vs. Reality

What were attendees' expectations before attending the concert?

How did the actual experience compare to those expectations?

4. Social Interaction

How do concertgoers engage with others during the event?

What role does social interaction play in enhancing or detracting from the experience?

5. Venue and Atmosphere

How do the venue and its atmosphere contribute to the overall experience?

What specific aspects of the venue (e.g., sound quality, seating, ambiance) stood out?

6. Performance Quality

How do concertgoers perceive the quality of performances by local vs. Korean artists?

What specific elements of the performance (e.g., vocals, stage presence) impact their enjoyment?

7. Memorable Moments

What specific moments from the concert were particularly memorable?

How do these moments influence their overall impression of the concert?

8. Post-Concert Reflection

How do attendees reflect on their experience after the concert?

What factors contribute to their likelihood of attending future concerts?

9. Influencing Factors

What factors (e.g., marketing, recommendations, social media) influenced their decision to attend the concert?

How do these factors differ for local and Korean artists?

10. Suggestions for Improvement

What improvements do concertgoers suggest for future events?

What enhancements would significantly improve their concert experience?

Focusing on these themes will help you gather rich qualitative data that can provide insights into the concert experiences of consumers in Hong Kong."

My next question is: "What specific questions should I ask in the focus group research in this case?"

The reply from Chatgpt is: "Here are specific questions you can ask during your focus group discussions:

Opening Questions

General Experience

What motivates you to attend concerts in Hong Kong?

Can you share your most memorable concert experience?

Emotional Responses

Emotional Impact

How do you feel before, during, and after a concert?

What emotions do you associate with attending concerts?

Cultural Perspectives

Cultural Connection

How do you perceive the cultural significance of local vs. Korean singers?

In what ways does cultural background influence your concert experience?

Expectations and Reality

Expectations vs. Experience

What were your expectations for the last concert you attended?

How did the actual experience align with those expectations?

Social Dynamics

Social Interactions

How do you interact with friends or strangers during concerts?

What role does socializing play in your enjoyment of the event?

Venue and Atmosphere

Venue Assessment

What do you look for in a concert venue?

How does the venue's atmosphere affect your overall experience?

Performance Quality

Quality of Performance

What elements of a performance do you find most important?

How do local and Korean artists differ in terms of performance quality?

Memorable Moments

Highlight Moments

Can you share any specific moments from a concert that stood out to you?

Why do you think those moments were so impactful?

Post-Concert Reflections

Reflective Thoughts

How do you reflect on your concert experiences after they are over?

What makes you likely to attend another concert by the same artist?

Influencing Factors

Decision-Making

What factors influence your decision to attend a particular concert?

How do marketing and social media play a role in this?

Suggestions for Improvement

Enhancements

What suggestions do you have for improving the concert experience in Hong Kong?

What specific features would you like to see at future concerts?

Closing Questions

Final Thoughts

Is there anything else you’d like to share about your concert experiences?

What are your hopes for the future of concerts in Hong Kong?

These questions will facilitate an engaging discussion and help you gather diverse perspectives on concert experiences."

My last question is: "Great; could you suggest some questionnaire survey questions for me in this case? Tks."

The replies from Chatgpg is: "Here are some suggested questionnaire survey questions for your research on concert experiences:

Demographic Questions

Age: ___

Gender:

Male

Female

Other

Prefer not to say

Nationality: ___

Frequency of Concert Attendance:

Never

Once a year

2-3 times a year

More than 3 times a year

Concert Experience Questions

Type of Concert Attended:

Local Singer

Korean Singer

Both

How did you find out about the concert? (Select all that apply)

Social media

Friends/Family

Advertising

Other: ____

Emotional and Social Aspects

Rate your emotional response during the concert (1 = Not at all, 5 = Very much):

Excitement: 1 2 3 4 5

Joy: 1 2 3 4 5

Connection: 1 2 3 4 5

How important is social interaction during concerts? (1 = Not important, 5 = Very important)

1 2 3 4 5

Venue and Performance Quality

Rate your satisfaction with the following aspects of the venue (1 = Very dissatisfied, 5 = Very satisfied):

Sound quality: 1 2 3 4 5

Seating comfort: 1 2 3 4 5

Atmosphere: 1 2 3 4 5

How would you rate the overall performance quality? (1 = Poor, 5 = Excellent)

1 2 3 4 5

Memorable Experiences

What was the most memorable moment of the concert? (Open-ended)

Post-Concert Reflection

How likely are you to attend another concert by the same artist? (1 = Not likely, 5 = Very likely)

1 2 3 4 5

How likely are you to recommend attending concerts to others? (1 = Not likely, 5 = Very likely)

1 2 3 4 5

Suggestions for Improvement

What improvements would enhance your concert experience? (Open-ended)

Additional Comments

Any other thoughts or comments about your concert experiences? (Open-ended)

These questions will provide quantitative data and allow for a deeper understanding of consumer experiences at concerts in Hong Kong."

Some overall evaluation comments

The replies from Chatgpt are informative and concrete.

Reference: a collection of blog notes on using chatgpt for research purpose.